Launches Online Shopping Experience Using Magento eCommerce Software

image, the leading housewares website in the UK has launched an online basket to streamline the shopping experience in the design boutique section of the site. Founded by the management team behind, one of Europe’s most successful online businesses, mydeco’s highly functional website, beta-launched in the UK in February 2008, has won huge public acclaim for its blend of search aggregation, interactive planning and visualization tools and social networking capability.

Based on Magento, the leading open-source e-commerce solution, the basket allows customers to buy products in the design boutique section of the web site, directly from the designers. Orders for multiple designers can be collected in the basket and are then relayed to the separate designers who send items directly to the customers. The basket is completely integrated into the main web site, so that visitors do not have the feeling of moving to a distinct shopping application.

Being amongst the most ambitious Magento deployments to date, Visions implemented a complete procurement solution into Magento that allows designers to manage the products they wish to offer for sale through mydeco’s design boutique platform. Together with tight integration into mydeco’s backend systems and Visions’ PayOne payment module, these enhancements allow the Magento Administration Panel to be used as the unique internal e-commerce application.

“mydeco’s innovative business model does not square well with closed source e-commerce solutions”, explains Alexander Ringsdorff, Visions’ CEO. mydeco empowers shoppers to design their home as they see fit – not to suit the collection of a specific supplier. Using Visions’ solution, independent designers can add items to mydeco’s site for possible inclusion and add their stock levels and delivery times – through Magento’s administration panel. Out of the box, the access control systems in Magento cannot accommodate this need. “Because Magento is completely open and has such an excellent software design, it was possible to create a supplier management module to suit mydeco’s needs – without breaking compatibility with future Magento versions”.

Read the full press release here

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