“Magento’s iPhone Theme: Mobile Commerce for the Masses?”
In an article posted earlier today, Practical eCommerce Magazine reviews Magento's iPhone support and provides analysis as to the opportunity mCommerce presents to online retailers.
"Magento's new iPhone theme is an important (if small) step, giving independent e-retailers an easy way to tap m-commerce's amazing potential ... Mobile ecommerce (often call m-commerce) is coming; 9 million Americans have already made a purchase from a mobile device, and perhaps half of the United States' 250 million odd mobile handset users are willing to make a purchase in the near future, according to a recent study from The Nielsen Company ... To address this, Magento developed a special theme or combination of layout, template, and presentation files that are optimized for an iPhone's browser."
Read the rest of the article on the Practical eCommerce website.