Magento

Our friends over at Packt Publishing have recently released a brand new Magento book, the Magento 1.3 Sales Tactics Cookbook.  This new book focuses on practical techniques and tactics to help you manage the complete sales, ranging from tips on attracting visitors, to increasing average order value and engaging your customers beyond the sale.  Here’s a quick peak from the publishers description:

This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites.

If you’re a business owner with a Magento site or if you’re about to get a brand new Magento site up and running and are eager to pick up some key techniques which can be used to enhance the sales experience, the Magento 1.3 Sales Tactics Cookbook is definitely worth a peak. All of the tips and tactics are presented in easy language with many screenshots to help you clearly grasp key concepts and illustrate how changes will enhance your site.  Pick up a copy today!