Magento Mobile Launches Today!


We’re proud to announce the public launch of Magento Mobile!  Over the last few months, thousands of merchants participated in our private-beta program and the responses were incredibly positive.

You can learn more about Magento Mobile at our new product-info page at, which we’ll continue to update in the months ahead with new apps & features as they are released.

Why Magento Mobile?

Mobile commerce has been growing quickly, and there is significant demand for merchants who want to mobilize their business.  And although Magento has provided mobile web optimized themes (WAPs) since 2008, a majority of retailers want engage their customers with the rich & personal features that only mobile apps provide.  However, the cost and time to build, integrate, deploy and manage these native apps for various popular devices is significant, and therein lies the basis for our product. Magento Mobile will enable our over 70,000 merchants to easily create branded, native storefront applications that are deeply integrated with Magento’s market-leading eCommerce platform.  The product includes a new administrative manager (available for free on Magento Connect), a native iPhone app that is fully customizable (colors, images, buttons, etc), and a service where Magento manages the submission and maintenance process for the iTunes App Store.  Magento Mobile is compatible with previous versions of Magento, including Community Edition 1.3+, Enterprise Edition 1.6+, and Professional Edition 1.8.

Launch Customers

Many of the world’s top retailers and emerging brands will be deploying apps through Magneto Mobile in the very near future. OKSkate is currently live in the app store (download here), with more apps to come from The North Face (EMEA), ‘47 Brand, The Miami Dolphins Store, Smart & Sexy, and many more.

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Launch Partner:  PayPal Mobile

PayPal is investing heavily in mobile-payments technology, and we’re pleased to announce that we’ve worked closely with PayPal to integrate their new product, Mobile Embedded Payments (MEP), into Magento mobile.  Merchants who already use PayPal will benefit by offering a native payment experience that drives higher conversions.

Product Features & Benefits

Seamless Storefront Integration
With the new Magento-mobile admin, you’ll bring the functional powerhouse of Magento eCommerce to your mobile commerce channel, including full integration with your store’s catalog, checkout, inventory, reporting, and much more!

Manage Multiple Devices
Easily manage multiple devices with a single installation. Coming later this year, easily extend your mobile presence to the iPad and Android devices.

Hassle Free Submissions
Supporting a native app can be time consuming and tedious, so we manage the submission & support lifecycle for one low monthly fee. We manage the complexity of mobile apps so you can focus on running your business!

Fully Customizable
Deploy new device-specific features and branded themes with just a few clicks. Quickly update the colors and appearance of your app with the new Magento mobile admin, even after customers have downloaded your app.

Engage Your Customers
If you want to build deeper relationships with your most profitable customers, smartphones are the way to do it. From geo-targeted push notifications to immersive native experiences, mobile apps unlock new opportunities that will take your business to the next level!

Low Cost of Ownership
Magento’s cost-efficient approach allows you to bring best-in-class mobile experience to your customers without the high price tag. Pay only for the features and devices you want while Magento handles the ongoing maintenance of your app in the iTunes marketplace.

Sign up and Pricing

Getting setup with Magento Mobile is quick and easy.  There is a one-time setup fee of $799 and an annual maintenance fee of $699 (or $69 monthly).  More details on pricing and installing Magento Mobile are available at the new Magento-mobile product page

What’s Next?

Moving forward, we plan to build a marketplace of extensions for each mobile device (e.g. digital coupons, augmented reality, etc.) using our successful eCommerce extension marketplace, Magento Connect, which essentially makes this product the world’s first ever mobile-commerce platform!  We also plan to launch new apps for the iPad and Android devices later this year.

Read the Official Press Release

Here is the official press release that went out to the wire this morning.

Magento Launches Magento Mobile to Provide Fast, Feature-Rich Mobile Storefront Apps iPhone Application Enables Developers, Retailers to Quickly and
Cost-Effectively Create a Native mCommerce Experience

LOS ANGELES September 8, 2010: Magento, the world’s fastest-growing eCommerce platform, announces the public launch of its Magento Mobile platform. Magento Mobile allows retailers and developers to quickly and easily create highly customized, branded iPhone app storefronts, bringing the functionality of Magento’s eCommerce platform to mobile devices. The platform launched worldwide with a variety of high-profile, market-leading brands, including The North Face, ’47 Brand, The Miami Dolphins, Smart & Sexy and FLOWE

(RED), as well as emerging online retailers, such as OK Skate, Lacrosse Footwear, and

“In this mobile era, winning brands must be ‘experience enablers’,” said Michele Scarano, Senior Web Marketing Manager, EMEA, The North Face, which is rolling out Magento Mobile in a number of markets across Europe, including the UK and Sweden. “Magento Mobile will create a cohesive and fulfilling brand experience for consumers who connect via their mobile phone – anytime, anywhere.”

Magento Mobile can quickly be rolled out by merchants, often in a matter of days, thanks to its straightforward and easily configurable interface. With the Magento Mobile application, a merchant’s mobile presence is integrated with their Magento-based eCommerce website, providing a consistent and robust shopping experience that incorporates branded design, intuitive navigation, accurate search capability, user account features, merchandising tools, checkout, and best-of-breed payment applications.

Magento Mobile also allows brands to engage with customers across the globe. The platform currently supports English, French, German, and Spanish, with more than a dozen other languages coming soon, including Italian, Chinese, Dutch and Japanese.

“Feedback from our customers and developers was strongly in favor of developing a native mobile solution, as they are seeing more and more traffic from wireless devices,” said Roy Rubin, CEO of Magento. “The reaction from initial beta users was overwhelmingly positive and retailers of all sizes are delighted at the ease with which can they develop highly customized, robust mobile storefront apps. We look forward to helping more retailers move into mCommerce to further increase their online sales. The iPhone app is the first native mCommerce solution launched by Magento, we plan on rolling Magento Mobile out on the iPad and Android platforms in the very near future.”
Magento Mobile is feature-rich, cost-effective and easy to implement, making it ideal for both major retailers and start-up online merchants to target the rapidly growing number of mobile users. Magento handles App Store approvals for retailers, further simplifying the development process.

“Our iPhone app is now live and we have already noticed that an increasing number of customers are accessing our storefront from mobile devices, said Rick Schwartz, president of OK Skate. “Magento Mobile allowed us to roll out an iPhone commerce app in just a few days at a low cost, and even completed the approval process for us, saving valuable time and resources. Customer feedback has been great so far, as the app makes it simple for mobile users to search, order and pay for goods through our site.”

More information about the product is available at

About Magento

Magento is the fastest growing eCommerce platform in the world with over 180 solution providers and 60,000 merchants, including leading brands, innovators and large retailers enabling over $25 billion in transactions each year. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the worldwide eCommerce ecosystem. For more information about Magento, visit

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