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Magento is Coming - First Preview is Here


That’s right, the first preview of the Magento backend is now here. This screencast shows the functionality of the basic catalog management system, more of the system’s features will be revealed in future posts.

Magento Admin Panel

Cluttered screen?

Make your workspace more fluid with our customizable panels that can quickly and smoothly come and go at the touch of a button. Each of the panels can be tailored to your needs - simply drag them to your preferred size and you’ve got a workspace that works best for your needs.

Edit Your Catalog with Ease

We’ve made editing your catalog easier as well. You can re-sort your categories simply by dragging and dropping them into the order you want. You can even create sub-categories by dragging one category into another. It’s that simple.

Keeping Track of Your Product Data

Don’t like the default data grid columns and the way that your products are organized? No problem. Just click on a column title to choose which ones you’d like to see and remove. and drag them into the order that makes life easiest for you, whether you put product ID or price first. Use the same click method to sort your products by the data column you want, and move through the catalog at a lightning fast pace.
This is just the beginning. Keep your eyes open for more Magento first-looks and features in the coming weeks.

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|72 comments
  1. First Preview of Magento Backend » eCommerce Cache :: Varien eCommerce Blog :: A blog focused

    1First Preview of Magento Backend » eCommerce Cache :: Varien eCommerce Blog :: A blog focused |posted May 17 2007

    [...] We’ve posted the first preview of the Magento admin panel on the Magento Blog. [...]

  2. Allen Z.

    2Allen Z. |posted May 17 2007

    oh wow! This looks great. I love the drag and drop and the interface. It seems you guys have put a lot of thinking on the usability and user experience.

    Very cool work!

  3. Adam Beach

    3Adam Beach |posted May 17 2007

    You guys and gals have a date for this thing to launch yet?

  4. roy

    4roy from Los Angeles, CA|posted May 17 2007

    Adam - we are still on for Summer 2007, most likely towards the end of July / early August.

  5. Jonathan

    5Jonathan |posted May 17 2007

    Very nice.  I think I’m most excited about the guided navigation.  Can that be the next screencast? grin

  6. roy

    6roy from Los Angeles, CA|posted May 17 2007

    Jonathan - sure thing. We’ll do our best to have a screencast of the guided navigation feature shortly. Keep those requests coming ... we’d love to hear what you want to see.

  7. Adam Beach

    7Adam Beach |posted May 17 2007

    Would love to see what you refer to as “blocks” looks like.

  8. Trevor

    8Trevor |posted May 17 2007

    What kind of open-source model will Magento have?  I’m asking because the development of Zen-Cart, although open-source, is kept completely private and only available to the few developers.

    Will there be a community-based development system, kind of like what WordPress has, where users can submit tickets and modifications themselves?

    Everything sounds great so far, and I’m excited to see how it’s going to turn out.  But I’m curious why you don’t release the code for it, given that it is, afterall, open-source.

  9. roy

    9roy from Los Angeles, CA|posted May 17 2007

    Trevor - we will have more information on the open source model in the future. I can say, however, that the core will be controlled by our core developers consisting of Varien and community resources. Quality is an important part of Magento and it is our goal to maintain a high-level of quality throughout the life of the project.

    As far as community based development, we will certainly provide a platform for the community to share and contribute modules - this is all in the works.

    The code is not yet available because it’s not ready smile We expect the beta to launch in the next few months by early August or so at the latest.

    Thank you for your interest and let us know if you have any additional questions smile

  10. alexey

    10alexey |posted May 17 2007

    it this drupal mod?

  11. moshe

    11moshe from Los Angeles, CA|posted May 17 2007

    Adam - Blocks are the building bricks that allow a user to create custom layouts, or customize existing layouts. It can also be considered as a ‘block’ of functionality that can be reused across the site.

    Examples of blocks:
    * mini shopping cart that may be on most of the catalog pages
    * mini login form in page’s header
    * left column navigation
    * newsletter form

    (really anything on the site …)

    Blocks can render HTML on their own or from templates (there is no restriction on the template engine used – you can use Smarty, Zend_View, or anything else) and you can even mix them if you wish.

    This may be a bit confusing at this stage of the project but we’ll have detailed documentation as we get closer to launch.

  12. roy

    12roy from Los Angeles, CA|posted May 17 2007

    alexey - no, this is not a drupal mod/project. However, we do plan on integrating Magento with Drupal.

  13. ryu007

    13ryu007 |posted May 17 2007

    Very impressive !
    Hard and great job

  14. Rémi Toffoli

    14Rémi Toffoli |posted May 18 2007

    =D

    Wonderfull !
    Does the cart will get a drad and drop system too ? (like http://formationvideo.emob.fr/vod/famille/d/0/2-graphisme.html ). =)

  15. Magento Commerce Screencast | Trevor Fitzgerald

    15Magento Commerce Screencast | Trevor Fitzgerald |posted May 18 2007

    [...] posted a screencast on their blog that shows a pretty cool looking backend.  It already looks much better than anything like [...]

  16. pinxi

    16pinxi |posted May 22 2007

    Hi Roy, Looking great!  What kind of integration are you planning on doing with Drupal.  I am looking at starting a site using Drupal and would love to have Magento as my store!  BTW, do you need beta testers?

  17. Capitaine Commerce

    17Capitaine Commerce |posted May 22 2007

    It looks great !
    I would really like to prepare a french version of this. Is there anyway we can discuss this by email ?

  18. Israel

    18Israel |posted May 22 2007

    I was wondering if your product will have the ability to Charge the customer for access to web pages for specific time periods.

  19. roy

    19roy from Los Angeles, CA|posted May 22 2007

    Israel - the functionality as you described will not be available out of the box at this phase. You can, however, develop this functionality fairly easily on your own smile

  20. roy

    20roy from Los Angeles, CA|posted May 22 2007

    Capitaine Commerce - I will contact you by email - thank you for the interest

    pinxi - we are currently testing Magento internally. Thanks!

  21. Tomtommz

    21Tomtommz |posted May 23 2007

    Lol : it looks more to a demo of the extjs kit from Jack Slocum.com than Magento eCommerce.
    But the implementation of extjs is still a great succes!

  22. PiMou

    22PiMou |posted May 23 2007

    Awesome smile
    I’ld love to participate to the beta… It seems to be a powerfull solution, I’m working in the ecommerce industry (pixmania.com)… and we don’t have such tools.

  23. CpILL

    23CpILL |posted May 25 2007

    Well you seem to have the DHTML widgets working, but then again Dojo or Prototype offer this sort of stuff out of the box so nothing new there.

    I noticed you didn’t click on any themes or actually show how flexible the variant management is (which is really what makes or breaks a shopping cart system. Whats the products data model look like. I notices rows and rows of what looked like the same product repeated. Not very handy when trying to sort though hundreds of products.

    Come on guys. This is a widgets demo, not a shopping cart demo.

  24. roy

    24roy from Los Angeles, CA|posted May 25 2007

    CpILL - In the screencast you will a notice a “filter” button to the top left of the product (list) grid. We’ll present the functionality in future presentation, but you’ll be surprised how much control one has to view a list of products based on criteria. This comes very handy when managing a large catalog of products.

    We’ll also present the control of variants(options/attributes) once its ready. Stay tuned and thanks for your interest.

  25. jeff

    25jeff |posted May 27 2007

    So far I like I what I am seeing. Will you have option level inventory control with this?

  26. roy

    26roy from Los Angeles, CA|posted May 27 2007

    jeff - Yes. Attribute/Option (variant) level SKU/inventory control will be supported.

  27. npearson

    27npearson |posted May 27 2007

    Any plans to offer more sophisticated promotional functionality like business rules?  What about A/B tests?  For example: setting a two types of promotions on the same product (ie: price discount and free shipping) and offering the promotion to every other visitor—then compare the results and see which was best.

    Also.. what about fulfillment?  Seems like most cart never get into that.  Do you plan to integrate with an order management tool like Stone Edge, Mailware, Fishbowl inventory?  Or do you plan to have fulfillment functionality to print shipping labels, etc?

  28. roy

    28roy from Los Angeles, CA|posted May 27 2007

    npearson - you touch on some very interesting points, and we’ve internally discussed most of them. I can say that part of our strategy is to provide an end-to-end solution, so I do expect the product to address them as we move forward.

    Fulfillment is a huge issue to online retailers and we are fully aware of the lack of a comprehensive solution in the market that properly addresses it.

    In regards to your suggestion on A/B testing for promotions, I don’t expect this will be something available out of the box (unless the demand is there). I like the idea, and I believe it will be easy to achieve such functionality with a few simple lines of code.

    Thanks for the suggestions and keep ‘em coming.

  29. npearson

    29npearson |posted May 29 2007

    Hi roy, thanks for the reply.

    I just wanted to follow up.  I’m a small business merchant, not a developer, so I hope my feedback will be taken in context.  IMHO the back office functionality, including inventory management and fulfillment, should all be handled by an independent middleware app.  Developing too much of that functionality into the cart would limit multi-channel operations.

    However, having a well thought out integration plan with various 3rd party apps would make it easier for merchants to get up and running with your system.

    Just my 2 cents.

  30. roy

    30roy from Los Angeles, CA|posted May 29 2007

    npearson - I agree with your comments. Our focus has been on flexibility from day one, so extracting data (via flat files, direct DB access, XML, API, etc.), should allow a business owner/merchant the compatibility needed to integrate with 3rd party apps for any type of complementary service.

  31. Nolawi

    31Nolawi |posted May 31 2007

    Hot hot hot hot hot hot…
    I seriously can’t wait.. because you know we need something… something that tis clean looking… the best part its free wow wow....

  32. jeff

    32jeff |posted May 31 2007

    I don’t think anyone is expecting this to be free and plus we need good commercial solution in this space. There are plenty of free packages already available. I am looking for an Enterprise level solution which cannot possibly be free. That said I would like to see the source code accessible for customization.

  33. Tony

    33Tony |posted May 31 2007

    Hearing that this is open source, what language is is written in? Ruby on Rails? PHP? Java? or ASP.Net?

    Do you have a screencast of what the shopping cart looks like from the front end?

    Also will there be ways of using this for creating pages that are not a store front. So lets say we use this to create a complete site AND the store front in one set of code, that way I don’t need to create two code bases or use two code bases to accomplish this.

    Thanks,
    Tony

  34. roy

    34roy from Los Angeles, CA|posted May 31 2007

    Tony - Magento is a PHP5 open source eCommerce platform based on the Zend Framework. We’ll have screencasts posted soon that will include the frontend as well (although the frontend can look and function in any way you choose).

    In regards to your question about adding pages - no problem. You can add as many content pages as you wish and share common headers/footers/columns/*blocks* (as we call it), or not.

    Let us know if you have any other questions.

  35. Ethan Stone

    35Ethan Stone |posted May 31 2007

    Just a note of encouragement:
    We are anxiously awaiting the release of Magento. Our web consulting clients hate oscommerce. It’s extraordinary that it’s still around. It feels like it’s from the dinosour age. We have put some customers with Shopify as a short term solution but as soon as a stable testing environment is ready we are eager to port them over to magento!

  36. roy

    36roy from Los Angeles, CA|posted May 31 2007

    Ethan - I feel your pain.

    We know first hand the problems with osCommerce and it definitely feels from a different time period. Shopify, although visually appealing, does not allow the flexibility and control most merchants require (in fact, any hosted “software as a service” solution falls within that realm).

    Magento is a product that is developed out of the frustration with the current solutions in the marketplace. Given our experience and with the help of the community, I am certain we can develop the next generation product that will allow the flexibility merchants need and expect.

    Thanks for your comment!

    Roy

  37. Danny Foo

    37Danny Foo |posted June 1 2007

    I just stumbled on this and am already loving what I see. smile

    Really can’t wait to see the final product.

    Kudos Magento!

  38. Andre Lang

    38Andre Lang |posted June 9 2007

    *IMPORTANT*

    I feel that a front end filtering system is greatly needed.

    No platform currently has this, and i feel it would be greatly valued. Have a look at http://demo.elasticpath.com/ and see their filtering system. I really like it and i think it would be a great asset to have.

    Other than that, im greatly anticipation a release of this.

    Thanks

  39. roy

    39roy from Los Angeles, CA|posted June 9 2007

    Andre - Magento will support Guided Navigation (Faceted Navigation) out of the box. Additionally, tags will be available as well.

    Roy

  40. Magento Update: Guided Navigation, Product Comparisons and more … » eCommerce Cache :: V

    40Magento Update: Guided Navigation, Product Comparisons and more … » eCommerce Cache :: V |posted June 12 2007

    [...] Your First Look At Magento We released the first screencast of Magento’s catalog system a few weeks ago, and feedback has been coming in ever since. Take a look at it, and don’t forget to tell us what you think.  [...]

  41. Ben

    41Ben |posted June 13 2007

    Just a couple things I’d like to see:

    - checkout without an account (guest checkout)
    - export to QuickBooks
    - different pricing depending on customer level (so distributors can order with wholesale pricing directly on the site)
    - guided navigation within a product (options for size, color, etc) that allow each option to determine the next (different sizes come in different colors, etc)

    Also, you never commented on whether or not this will be available for free...though I’ll probably be switching to it regardless smile

  42. roy

    42roy from Los Angeles, CA|posted June 16 2007

    Ben - I believe all of the features you specified will be available. Magento *is* open source eCommerce so access to the code is certainly free.

    A roadmap will be published in the next few weeks with a detailed list of functionality and milestones.

  43. josh

    43josh |posted June 20 2007

    So far so good. I wish you would have shown more “Magento specific” features. To me it just seems like a nice widget demo for Jack Slocum’s ExtJS framework. However, I look forward to seeing how this progresses. Keep up the good work.

  44. josh

    44josh |posted June 20 2007

    P.S.) Will there be any support for product barcodes?

  45. roy

    45roy from Los Angeles, CA|posted June 20 2007

    Josh - more information will be released very soon, including in-depth screencasts ahead of the release. In terms of barcodes - what did you have in mind? We’d love to hear your ideas.

  46. jeff

    46jeff |posted June 22 2007

    Please include quantity discounts in the cart. 

    For example a quantity of 1-10 the price is 20.00, for 11-20 the price is 17.00, for 21 + the price is 15.00

    Thanks, this cart looks awesome! Cant wait!

  47. roy

    47roy from Los Angeles, CA|posted June 22 2007

    jeff - you’ll be happy to hear that bulk pricing / quantity pricing will be supported in Magento smile

  48. Allande

    48Allande |posted June 23 2007

    Hello,

    URL rewriting will be supported in Magento ?

  49. roy

    49roy from Los Angeles, CA|posted June 23 2007

    Allande - Yes. URL Rewriting (search engine friendly URL’s) and other advanced SEO capabilities will be supported. The cart will be *very* SEO friendly.

  50. Jim

    50Jim |posted June 23 2007

    What about a way to list products by UPC Code?
    I think this is what Josh is talking about.

  51. roy

    51roy from Los Angeles, CA|posted June 23 2007

    Jim - this should be possible with the addition of a few lines of code. We’ll have out-of-box front-end sorting for things like price, ratings, best sellers, and more. A list of features will be published soon.

  52. Daisy

    52Daisy |posted June 25 2007

    I’m sorry, but what kind of demo shows sort orders and customizable columns as anything to do with ecommerce? I fail to see how this showcased anything to do with technology or any power behind this system because the Outlook does the same things with its columns and hierarchy.  I think the subject matter on this screen cast needs work because those in search of ecommrece systems need to see more than “sort ascending.” I was somewhat disappointed.

  53. tim

    53tim |posted June 26 2007

    I have to agree with Daisy.  I was waiting for something to happen and nothing did.  I was left thinking...what was the point of showing me that??  Still very excited for the release, just hoping to get an better look.

  54. roy

    54roy from Los Angeles, CA|posted June 26 2007

    Daisy and Tim - more information will be available soon and future screencasts will show additional functionality. In the meantime, you car refer to the blog posts for information about Magento’s upcoming features.

  55. Bjarni

    55Bjarni |posted June 26 2007

    How easy will it be to integrate your cart with an existing design?
    (btw - initial shot looks good and I look forward to its release)

  56. roy

    56roy from Los Angeles, CA|posted June 26 2007

    Bjarni - if you are a designer and have worked with templating system before, it will be a snap. We expect to have detailed documentation and tutorials to assist designers and webmasters in getting started.

  57. Bjarni

    57Bjarni |posted June 26 2007

    Cheers Roy, I have to admit I’m a bit excited and look forward to its public release.

  58. Floyd Rosado

    58Floyd Rosado |posted June 27 2007

    One thing I’d love to see as a merchant is the inclusion of an ‘estimated delivery’ option… some products just take longer to produce.  Also, a great feature would be, with that ‘estimated delivery’ option, a feature that you could ‘rush produce’ the product.  So, normal turnaround for product x is 10 business days, and rush is 5… there would be an extra charge for the rush which may vary by product.  Product 7 is 6 business days as a rushed option, so the estimated delivery would be 6 business days (not counting weekends), plus estimated ship times on the selected shippiong option.
    I could write all day on this, but I’ll stop.
    I’m excited about this product!

  59. Floyd Rosado

    59Floyd Rosado |posted June 27 2007

    I’d be even more excited if I could spell or construct a coherent sentence.

    Product ‘7’ was supposed to be product ‘y’

  60. roy

    60roy from Los Angeles, CA|posted June 27 2007

    Floyd - great ideas! I don’t believe such a feature will be available out-of-the-box initially, but we’ll certainly add it to the list and consider it for future releases. You can, however, choose to develop this on your own, given that the source is 100% available.

  61. nirz

    61nirz |posted July 2 2007

    I’m a designer and not too familiar or comfortable with code. How easy is it to intall this and customize?

    Thanks

  62. roy

    62roy from Los Angeles, CA|posted July 2 2007

    Nirz - With Magento’s templating system, you do not need to know ‘code’. There are a few template structures to learn (we’ll provided tutorials) in order to control the layout effectively.

  63. Tony

    63Tony |posted July 4 2007

    Along the lines of this possibly becoming a Drupal theme, do you have plans to integrate this into Joomla 1.5 also? I’m new to both CMSs but have found myself self leaning more towards Joomla for it’s theming engine while leaning towards Drupal for it’s architecture. However I wonder how Drupal 6 and Joomla 1.5 stack up seeing how Joomla 1.5 looks like it’s getting completely rewritten from the bottom up. I dunno I’m a n00b in this area.

  64. roy

    64roy from Los Angeles, CA|posted July 4 2007

    Tony - no immediate support for either Drupal or Joomla. This is something we’d love the community to work with us on once the product is released.

  65. ojt

    65ojt |posted July 6 2007

    Looks good, and people have been giving good questions/requests here. One more thing tho, what kind of payment modules are available out of the box? Or did someone already develop for example Italy specific modules (people working for the italian version maybe..)?

    Anyway, if Magento turns out to be as flexible as hyped, it shouldn’t be too much work to modify an existing payment system or even create it from scratch.

    Oh, also, I hope the IRC channel gets more lively wink

  66. roy

    66roy from Los Angeles, CA|posted July 6 2007

    ojt - you can see my response to the payment gateways here - look for #5

  67. eko

    67eko |posted July 7 2007

    nice, can we have the beta/demo version ? i can’t wait to review this magento commerce. btw, is your product support many kinds of payment gateway such as paypal, 2co, authorize, stormpay, T/T, western Union, money gram etc ?

    is is available for us to change the looks/theme of your product as easy as wordpress theme ?

  68. roy

    68roy from Los Angeles, CA|posted July 7 2007

    eko - not yet. A beta will released in the coming weeks. In regards to payment gateways, see comment #66.

    It will be relatively simple to change the look and theme of Magento (given its template-driven architecture). The real power and flexibility of Magento allows you to apply a different layout, theme, design on a per page, per category and even per product basis.

  69. John H

    69John H |posted July 9 2007

    Recently one of my clients asked me to build an ecommerce web site. I had worked with oscommerce in the past, but the experience was less than satisfying.

    I started investigating the alternatives and finally settled on CubeCart. It’s quite nice, but it still doesn’t give me the desired freedom.

    I’m excited to see if Magento will be the holy grail in open source ecommerce development.

  70. Jim

    70Jim |posted July 19 2007

    Here is my question:

    Why is the core going to be zend encoded and NOT open to the public? If so, this is not a truly open source application.

    Please feel free to correct me.

    I do like all the new features and the approach to resolve some long unanswered questions and solutions on the consumer level. The only thing I am concerned about is the core or anything that will be zend encoded to shy away form true opne source.

    We do look forward to this release and I am hoping to develop on this platform for my clients if it delivers the promises.

    Thanks and good work magento staff!

  71. roy

    71roy from Los Angeles, CA|posted July 19 2007

    Jim - Magento is not “Zend Encoded” - it is based on the Zend Framework which is an open-source PHP5 framework. None of the components with Magento are encoded or compiled.

  72. Jim

    72Jim |posted July 19 2007

    Ok, thanks for clearing this up for me. I just wanted to make sure.


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