Inside Magento #5 - Product Tagging

An Example of Product Tagging

Everywhere you look, social shopping seems to be exploding in the world of eCommerce.  That’s why, in true Web 2.0 fashion, Magento will support the tagging of products in your online store.  Tags, essentially one-word descriptors that act as keywords, can be assigned by logged-in users to any product in any category, helping your customers organize and remember the products they’ve seen as well as aiding you in adding to things like search engine keywords.

Under each product, the shopper will find a small button labeled “Add a Tag.” They can add as many of these as they wish, and are even able to view a “My Tags” page in their personal account.  Others enjoying your store will be able to benefit from these taggers well, allowing them to click on the user-generated keywords and browse through all of the products that include that tag.  Not only that, but the administrator has complete control of the keywords, which have to be submitted for review before being included in a product’s current tags.  Once a word is approved, however, users can keep using it without it having to go through an administrator, saving you time and resources.

In short, it’s the implementation of social shopping made easy.

RSS comments feed for this entry

User Comments

|13 comments
  1. Timothy Smith

    1Timothy Smith from Hobson|posted June 14 2007

    Tagging is great. I love the ability for the user to browse by tags and the maintenance and control that is available through the administrative control panel. Very cool.

  2. Andre Lang

    2Andre Lang from Hobson|posted June 15 2007

    ergh awesome.

    how long until i can expect this for my store? if its soon, i may hold of development for it lol.

  3. roy

    3roy from Los Angeles, CA|posted June 15 2007

    Andre - a few more weeks ... Thanks!

  4. ryu007

    4ryu007 from Hobson|posted June 15 2007

    Take your time.
    Don’t release the project until it’s perfectly finished wink !

  5. Nolawi

    5Nolawi from Hobson|posted June 17 2007

    Well, I like the fact that this cms is going to be very 2.0 but I think that too many options and too many features is the reason that the other ecommerce systems are not scalable…

    just my humble opinion

  6. roy

    6roy from Los Angeles, CA|posted June 17 2007

    Nolawi - thanks for the input. As a store owner and site administrator, you will have the option to select the features that best suit you. Tags are great, but may not be a good fit for *all* stores and you can simply choose not to activate/use this feature.

    Thanks again.

  7. Jake

    7Jake from Hobson|posted June 19 2007

    Magento looks terrific! I will deffinetly use it for an upcoming project. Just two questions: What license will it be released uner? And what platform is used? (PHP/MySQL?)

  8. roy

    8roy from Los Angeles, CA|posted June 19 2007

    Jake - we’ll release more information about the license in the next few weeks. The platform is based on the LAMP stack so yes - PHP/MySQL.

  9. Aarne

    9Aarne from Hobson|posted June 22 2007

    Hi, this seems to be very impressive e-commerce solution. I tried to e-mail you Roy regarding translation to finnish, not sure if you got since I got all the time an error of not having an authorized mail server. It’s a nice server, just far away from LA. wink

    I also have other suggestions for the Magento, that might improve. At least I think so myself. :D You’ll be the judge of that. smile

  10. roy

    10roy from Los Angeles, CA|posted June 22 2007

    Aarne - please email me at if your message doesn’t get through. Look forward to reviewing your ideas.

  11. Dave

    11Dave from Hobson|posted July 17 2007

    "Nolawi - thanks for the input. As a store owner and site administrator, you will have the option to select the features that best suit you. Tags are great, but may not be a good fit for *all* stores and you can simply choose not to activate/use this feature.”

    I was just going to comment about that, and that’s just the answer I wanted to hear.  While it’s a very cool feature, I think it may be too much for me.  I’m going with the whole KISS concept, only put in what I need.

    I am highly looking forward to the release of Magento and am hoping this will seriously revolutionize eCommerce from an OpenSource perspective...it has been long overdue.

  12. proteam4

    12proteam4 |posted January 10 2009

    How to enable tagging of products for Guest users??
    And
    How can I assign products to tags which are added from Admin Panel (Catalog -> Tags -> All Tags -> Add New tag)

  13. Tomakun

    13Tomakun |posted March 4 2009

    Same here. Can anybody tell us on how to assign a tag to a product, from the backend? This thread is also awaiting answer for several month too, please take 5 minutes and help us! http://www.magentocommerce.com/boards/viewthread/28163/


RSS: This Entry| All Blog Posts (RSS)