Black Friday/Cyber Monday Recap: Magento Merchants Soar to New Heights

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For the past week, we’ve been hearing from many Magento Enterprise customers about the record-breaking results they achieved during the post-Thanksgiving holiday kick-off period. These reports have been coming from merchants of every size; we want to share a few examples, along with some tips on how to generate results like these:

With Love from Lovesac

In the months leading up to the Black Friday/Cyber Monday weekend, Lovesac worked closely with Magento Solution Partner CorraTech to re-architect their Magento site. “Make it nuclear bomb-proof” was the specific direction from Lovesac’s Director of eCommerce. The enhanced site – deployed just prior to Thanksgiving – easily handled peak loads of 600+ concurrent users, helping Lovesac shatter their web sales records.

“We killed it on Black Friday.”

So reports Mark Reynolds of CinderBlock. Mark credits the shopping cart rules and catalog price rules configured in Magento for helping to drive their success. Cinderblock has 100 stores on Magento and had 30 promotions configured with pricing rules over the holiday weekend.

As Seen on TV

Another Magento merchant had a product introduced on Cyber Monday via a national TV show. The product was a hit: 15,000 users were on their site – simultaneously – later that day. The merchant completed more than 25,000 transactions on Cyber Monday, and an additional 25,000 transactions by the end of the week.

How to soar with Magento

One of the beauties of Magento is that the platform helps merchants succeed on their terms, by enabling them to build and operate stores that meet the needs of their business and their customers. Merchants can maximize the benefits of Magento Enterprise during this peak season – and year round – by utilizing these key resources:

  • Magento Solution Partners help design and implement complete solutions that tap into virtually infinite flexibility of Magento
  • The Magento Expert Consulting Group is uniquely equipped to provide merchants and Solution Partners with guidance on design, development and deployment decisions. Our consultants often prove invaluable on large-scale, technically-demanding deployments.
  • Magento U offers instructor-led and online, on-demand training for developers, merchants and partners who want to leverage Magento to enhance their business.

Take advantage of these great resources to create your own Magento success story!

Have a holiday season success story you’d like to share? Send it to success@magento.com.


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