Avalara and Magento Join Forces to Provide Industry Leading E-Commerce Sales Tax Solution

Fully Integrated On-Demand Service Automates Sales Tax Management Process, Simplifies Compliance, Administration

Bainbridge Island, WA and Los Angeles, CAMarch 2, 2010 - Avalara (www.avalara.com), the leading provider of web-based sales tax automation solutions for businesses of all sizes, and Magento, the global, Open Source, e-commerce platform, today announced their partnership aimed at enabling online merchants to easily and affordably manage sales tax calculation, compliance, and exemption certificates – previously a major challenge for online businesses. Under the terms of this agreement, Magento will offer seamless integration with Avalara’s AvaTax™ service.

Through its AvaTax service, Avalara offers the fastest, most accurate, and affordable Web-based tax compliance service available. AvaTax operates as a module, providing a fully integrated and automated sales tax management system that includes functionality to protect against audits, obsolete data, and changing tax laws. With point-and-click ease, sales tax is figured in tenths of a second, with unequaled accuracy, transaction after transaction.

“Sales tax management issues are growing exponentially for online businesses,” said Roy Rubin, CEO of Varien, the Magento company. “Our customers are devoting increasingly more time on these issues that generate no revenue and expose them to unprecedented risks. Partnering with Avalara adds a great value proposition for our customers. With 100% accuracy and a 0% increase in labor, integration with AvaTax provides significant value while decreasing overhead for Magento users.”

Magento’s integration with AvaTax is plug-and-play, simplifying the process online merchants will take to achieve sales tax compliance – without the need for major technological undertakings on their part. Magento’s clients will be able to focus on running their businesses and increasing sales, rather than attempting to keep up with constantly changing sales and use tax rates, boundaries, and taxability rules in the more than 14,000 taxing jurisdictions in North America alone.

“We look forward to working with Magento and its clients,” said Scott McFarlane, Avalara’s president and CEO. “Both Avalara and Magento have been growing in leaps and bounds in the all-important e-commerce space, and we both share the similar philosophy of providing our mutual clients with innovative solutions which reduce administrative burdens and help them work more efficiently,” concluded McFarlane.

About Avalara
Based in Bainbridge Island, WA, Avalara is transforming the sales and use tax compliance process for businesses of all sizes. With point-and-click ease, Avalara provides the fastest, easiest, most accurate, and affordable way for companies to address their statutory tax requirements. Chosen by nearly 10,000 businesses throughout the U.S., Canada, and abroad, and a trusted provider of over 200 million sales tax calculations annually, Avalara is the recognized leader in web-based sales tax services and solutions. For more information, please visit www.avalara.com or contact .

About Magento
Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution. For more information about Magento, please visit www.MagentoCommerce.com or contact .


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