America’s First Fashion Magazine Dives Into Content-to-Commerce
Since its inception in 1867, Harper’s BAZAAR magazine has been at the forefront of what the luxury-loving woman wants. And with its recently launched content-to-commerce site, ShopBAZAAR.com, the magazine makes the elegant jump into the future of fashion publishing – taking the magazine’s content and selling it online.
Hand-curating garments and accessories for the site is a natural extension for BAZAAR’s editors but the site’s unique needs called for an innovative Solution Partner who would fully immerse itself into the magazine’s luxury lifestyle-seeking customer profile. They found that partner in Something Digital who, after considering other platforms, implemented Magento Enterprise.
Something Digital created a fashion-forward shopping experience – all items in the magazine that are available on ShopBAZAAR are flagged with a special icon and stamped with a Digimarc watermark code. By taking a picture of an item with their smartphones, readers will be sent directly to the item’s page on ShopBAZAAR. The site is optimized for tablets as well as smartphones, helping fulfill one of ShopBAZAAR’s goals - to be a brand you read about and a brand you shop.
With its steadily increasing traffic, expanding media sales and exclusive partnerships with other luxury retailers, ShopBAZAAR’s success opens the doors for sister publications in the Hearst publishing family to make the foray into content-to-commerce.
Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?
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