Ameds on Magento
Established in 1817, AMeds provides medical equipment and supplies to consumers as well as hospitals, clinics & professionals through various channels. The migration of 40,000+ SKU storefront from a proprietary code base to Magento Enterprise Edition 1.8 was achieved successfully by minimizing risk of adverse effects on pre-existing marketing campaigns, traffic and customer base. Magento’s open and highly customizable development platform has allowed for migration and integration of all customer data (including passwords and order history), as well as retention of thousands of old URLs via systematic URL rewriting patterns allowing for preserved natural search engine rankings, in addition to continued operation of PPC & CSE campaigns with virtually no changes.
Sevan Baghdasarian, Director of E-Commerce, explains in a 3-part series featured on the Magento Blog earlier this year, “Why they decided on Magento Enterprise Edition” when comparing to other state-of-the-art enterprise e-commerce platforms.