Magento, a leading open-source commerce platform, has cracked 500,000 downloads, not to mention its 44,000 community members that have translated the project into over 60 languages ... the real story behind Magento’s success is that it’s breeding copycats. Several proprietary competitors, like Oxid eShop, are throwing in the towel and open sourcing their code, too ... Earlier this year I talked up Varien/Magento as a company and project to watch. I was speculating at that time, but today its success seems relatively sure. It’s now a question of “how big?” for Magento, not “will it take off?”
In an article posted earlier today, Practical eCommerce Magazine reviews Magento's iPhone support and provides analysis as to the opportunity mCommerce presents to online retailers.
Magento's new iPhone theme is an important (if small) step, giving independent e-retailers an easy way to tap m-commerce's amazing potential ... Mobile ecommerce (often call m-commerce) is coming; 9 million Americans have already made a purchase from a mobile device, and perhaps half of the United States' 250 million odd mobile handset users are willing to make a purchase in the near future, according to a recent study from The Nielsen Company ... To address this, Magento developed a special theme or combination of layout, template, and presentation files that are optimized for an iPhone's browser.
[Magento] is a robust e-commerce application, and it’s free to download. With Magento, sellers can manage multiple stores from one location, and shoppers can make side-by-side product comparisons and read customer reviews. Unlike most open-source software, Magento is relatively easy to use. Plus, it was designed to be simple to customize, so you can add or create new functions and features.
Andrew Warner from Mixergy stopped by the Varien office today to interview the Magento team for the community Q&A session. In the process, Andrew, who conducts many interviews with the leading figures of the web, shot a quick 4 minute video to learn about Varien's business. What did he learn? Buy Low, Blog, Invest, and Don't Sleep - see the video for the lessons.
Those Magento boys and girls are at it again, kicking butt and taking names by releasing a brand-new, expanded 1.1 release of their already feature-rich open source e-commerce program ... In its short four-month existence, Magento has already been nominated for a number of prestigious awards, including the O’Reilly 2008 Open Source Awards and SourceForge.net’s Community Choice Awards. Magento was a finalist in SourceForge’s categories for Best Project for the Enterprise, Best New Project, Most Likely to Change the World and Most Likely to Be the Next $1B Acquisition. How many eCommerce programs can claim that, open source or not? The bottom line: Magento is already loved and accepted by end users and the community. This new release will just create more, worldwide converts. It’s a real winner.
The formula is as simple as impressive: The less you pay for your eCommerce system the more profit you get from your business. That’s why the new open source eCommerce platform Magento is currently taking off like a bat out of hell. Combining the flexibility of Open Source technology with all features needed within a modern eCommerce solution and the lowest TCO in the market it gives businesses top flexibility, functionality and ROI. Using Magento business owners can choose from different pricing and support models: starting from a free basic version using community support up to professional support services. Magento has been launched in Summer 2007 by Varien, one of the most experienced players in the Open Source eCommerce market with headquarters in Los Angeles, CA; USA. We talked to Varien CEO Roy Rubin.