Magento Blog


New Features for Your Magento Mobile App

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The Magento Mobile native app continues to bridge the gap between what your customers experience when they visit your physical, online and mobile stores. A new release of Magento Mobile includes a number of features that both consumers and merchants will find beneficial.

Magento Mobile will be more deeply integrated with your inventory management system. An “out-of-stock” notice can be presented with the product listing and merchants are able to segment inventory to make items available on their online store vs. the mobile store (native app).

With the latest release of Magento Mobile, items in a wish list that are added to the shopping cart are automatically removed from the wish list – keeping everything up-to-date.

Magento mobile stores now support payment with gift cards and store credit.

Customers are able to view complete details of an order. Once customers purchase an item they can write a product review or rate a product, directly from their smart phone.

PCI compliance just got easier with support for Magento Payment Bridge on Magento Mobile.

Merchants and developers will love the fact that Magento Mobile supports the ability to preview the behavior of their app and how it will operate with their online store, before they push it live.

This latest release of Magento Mobile makes the complete mobile shopping experience much more satisfying. Customers will enjoy shopping on their mobile device with improved product rendering and ordering capabilities. With the ability to rate and review products users will encourage other mobile shoppers to buy.

New Platforms and Features Added to Magento Mobile

iPad and Android Join the Magento Mobile Family

Magento Mobile native application support for Android and iPad are now available. With support for mobile web and native applications, merchants are positioned to take advantage of mobile growth from either channel with an intuitive user experience that dynamically adjusts the look and feel according to the specific device capabilities. Many merchants continue to extend their brand into Mobile, engaging with customers in new ways and learning even more about their customers purchase habits.

This latest release of Magento Mobile is packed with some great features and integration with other technologies. The latest releases of Enterprise, Professional and Community have the mobile administrator pre-integrated making it simple to manage the mobile application without the need for a separate extension.

Push Notification Service with Urban Airship

The Magento Mobile iPhone offering is pre-integrated with push notification service from Urban Airship. This product enables merchants to increase the engagement level they have with their customers by providing them with timely product updates, sales promotions and other targeted marketing. Once a merchant signs up for the Urban Airship service, Magento provides the tools necessary to create and distribute messages using the service.

Magento Payment Bridge Supported on Magento Mobile

Magento Mobile is integrated with the Magento Payment Bridge to manage transactions with your payment gateway and simplify PCI compliance.

Mobile Marketing Goes Social

Magento Mobile supports sharing product information with all common social media including Twitter, Facebook and LinkedIn. Consumers using a Magento Mobile store application can share information about their favorite online stores with friends using their social networks.

Zooming In with Magento Mobile

Image zooming capabilities are now even better with Magento Mobile. The server side supports bigger images and provides dynamic image resizing according to the device resolution. Clients can further zoom in on product details and get the information they need to make a decision.

www.magentocommerce.com/products/mobile

Magento Announces Apple iPad and Android Support for Magento Mobile

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Branded Native Storefront Applications on iPhone, iPad and Android

Last May Magento announced Magento Mobile for iPhone, a powerful application that enables merchants to create unique, branded experiences for their customers on their iPhones.  In that time companies such as The North Face and Easton Bell Sports have built custom-designed mobile experiences that extend the power of their Magento stores to the iPhone.

Now Magento is expanding Magento Mobile to the iPad and Android platforms.  Like the iPhone version, Magento Mobile for iPad and Android enable merchants to create branded, native storefront applications that are deeply integrated with Magento’s market-leading eCommerce platform.  Now merchants can provide the best shopping experience possible to customers based on the device they are using.  And of course, Magento provides an industry-leading mobile web shopping experience for any customer that does not have your native application installed. 

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Product Features & Benefits

  • Seamless Storefront Integration
    With the new Magento-mobile admin, you’ll bring the functional powerhouse of Magento eCommerce to your mobile commerce channel, including full integration with your store’s catalog, checkout, inventory, reporting, and much more!
  • Manage Multiple Devices
    Easily manage multiple devices with a single installation. Coming later this year, easily extend your mobile presence to the iPad and Android devices.

  • Hassle Free Submissions
    Supporting a native app can be time consuming and tedious, so we manage the submission & support lifecycle for one low monthly fee. We manage the complexity of mobile apps so you can focus on running your business!
  • Fully Customizable
    Deploy new device-specific features and branded themes with just a few clicks. Quickly update the colors and appearance of your app with the new Magento mobile admin, even after customers have downloaded your app.

  • Engage Your Customers
    If you want to build deeper relationships with your most profitable customers, smartphones are the way to do it. From geo-targeted push notifications to immersive native experiences, mobile apps unlock new opportunities that will take your business to the next level!
  • Low Cost of Ownership
    Magento’s cost-efficient approach allows you to bring best-in-class mobile experience to your customers without the high price tag. Pay only for the features and devices you want while Magento handles the ongoing maintenance of your app in the iTunes marketplace.

Pricing

Magento Mobile is available immediately for a one-time fee of $799 and a monthly fee $69 per platform.  Learn more at www.magento.com/product/mobile

Magento Mobile 2010 Wrap-Up

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Debate of the state of the economy might still be the talk of Washington, but one thing was clear, the end of 2010 was a record year for eCommerce with online consumer spending. Overall eCommerce sales increased at a steady phase. For the first time sales of online spending surpassed $1 Billion Dollars for Cyber Monday alone.

Magento Mobile, the first Mobile eCommerce Platform that was launched September 8 of 2010 is on high gear capturing the mCommerce sales. Ever since its inception, there has been over tens of thousands downloads of its clients’ eCommerce apps. Following are the Top 20:

Top 20 Magento mCommerce Clients Powered by Magento Mobile


Top 10 Active Countries with Magento Mobile


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  • United States
  • France
  • Netherlands
  • United Kingdom
  • Germany
  • Canada
  • Australia
  • Italy
  • Spain
  • Norway


Preview your own iPhone mCommerce with Magento Store Mobile


The Magento Store Mobile app is a fully functional Magento Mobile iPhone application that allows you to preview all aspects of your Magento mCommerce store including categories, products and styling. The only exception is the omission of the checkout functionality.

To preview your mCommerce store today, visit Magento Store Mobile Previewer Launch for more details.

Learn more about Magento Mobile at www.MagentoMobile.com

Magento Store Mobile Previewer Launch

With the launch of Magento Store Mobile, now you can preview your Magento Mobile Application in advance of even purchasing a subscription. Magento Mobile now provides a free iPhone previewer application, available in the Apple iTunes Store.

The Magento Store Mobile app is a fully functional Magento Mobile iPhone application that allows you to preview all aspects of your Magento mCommerce store including categories, products and styling. The only exception is the omission of the checkout functionality.

To use the preview application, first make sure that you have installed the Magento Mobile extension from Magento Connect. The extension is compatible with all editions of the Magento platforms including Community, Professional, and Enterprise.

After installing the Magento Mobile Application, login to your admin panel, configure a new application or use your existing application. Under the Mobile Panel, you can add a new app in the Manage Apps area and set the styling information including your logo and home screen banner. Upon saving, an application code will be created (used in Magento Store Mobile previewer's settings described below).

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Then you can setup the preview application on your iPhone to see your changes. Install the Magento Store Mobile on your phone directly or using iTunes.

image To point the Preview Application at you store, go to the iPhone Setting to set your store information. Scroll down to the Magento App and click.

After installing Magento Mobile Application, login to your admin panel and click "Add App" in Manage Apps under Mobile tab. Enter your App Information in the content form and upload default images within Design tab, such as Logo in Header; Banner on Home Screen; and App Background. Upon saving, a random application code will be created to be used in Magento Store Mobile previewer's settings.

For the Store URL, add your full domain name appending the "xmlconnect" directory (e.g. http://www.Your_Store.com/xmlconnect). For the Application Code, enter the application code from the Magento Mobile tab in Admin panel. In order to preview the new site entered, your must quit Magento Store Mobile iPhone app and relaunch.

Magento Mobile extension is compatible with all Magento platforms, such as Community Edition, Professional Edition, and Enterprise Edition.

Following are the default screen captures of Magento Store Mobile.

Magento Store Mobile Screenshots

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Magento Mobile Application in Action

Below is a real life example of a Magento client promoting their mCommerce site with Magento Mobile. Danner, maker of 'Expert's Choice' for durable and lightweight work boots, uniform boots, and even military boots among others, launched their Magento Store mCommerce app on August 2010.

After switching to Magento, Danner followed their initiative of enhancing user experience by offering their first mCommerce feature on iPhone utilizing Magento Mobile, which integrates with the eCommerce counterpart powered by Magento Enterprise.

Following are screen captures of their customized iPhone app using Magento Store Mobile

Browse and Slider Screenshots

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Account and Shopping Cart Screenshots

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imageExperience the Danner's mCommerce iPhone App yourself by downloading it today.

See your store in iPhone using Magento Store Mobile



For more information on Magento Mobile, visit MagentoMobile.com

Video: Magento Dashboard on the iPhone

At Bargento today, Magento Enterprise partner, Smile, demo’d an iPhone app bringing Magento’s admin dashboard to mobile devices. The cross-platform app was built using the Titanium framework and will be made available on Magento Connect shortly. Check out the video:

We’ll update this post once the work is released on Magento Connect. Do you know any other cool mobile apps that extend Magento?

Tool King Gets Magento Mobilized

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Toolking.com, a premier Internet tool retailer that is powered by Magento, just released their customized mCommerce iPhone app built with Magento Mobile, the first native mCommerce platform for iPhone.

By launching their free iPhone app has expanded the multi-channel experience for their users by utilizing both Magento Enterprise and Magento Mobile platforms. Based on industry trends, by 2011, 1 in 4 mobile users will purchase an item on their phone, making mCommerce a “mainstream activity”. It is also estimated, by 2012, mobile internet usage will surpass PC internet usage.

Toolking.com, an Internet Retailer 500 company, was founded 1978 in Denver, Colorado, as a small retail store, selling hammers and power tools to craftsmen and do-it-yourselfers. Within five years, after realizing the high demand for such products, Tool King opened a chain of stores throughout Colorado and was recognized as an Inc 500 Company. Seeing the ecommerce opportunity, Tool King launched their first ecommerce site in 2001 and by 2004 was voted as Top 50 Best of the Web by Internet Retailer.

With the announcement of Magento Enterprise last year, Tool King saw the opportunity of reducing the need to relying on in-house resources for building and maintaining their ecommerce platform and upgraded to Magento by November of same year to “leverage ongoing support… utilize updates… and employ available apps (Magento Connect)”.

Tool King followed their initiative of enhancing user experience a year later by offering their first mCommerce feature on iPhone utilizing Magento Mobile, which integrates with the eCommerce counterpart powered by Magento Enterprise.

Following are some iPhone screen captures that illustrates Tool King's mCommerce experience on Magento Mobile

Home Landing Page and Navigation

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Order Process

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Other Pages

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imageExperience the Tool King iPhone App yourself by downloading it today.



For more information on Magento Mobile, visit MagentoMobile.com

Read more about Tool King

Video: Success with Magento. Tool King.
Award Winning Tool King website upgrades to Magento Enterprise Edition Platform

Magento Mobile Launches Today!

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We’re proud to announce the public launch of Magento Mobile!  Over the last few months, thousands of merchants participated in our private-beta program and the responses were incredibly positive.

You can learn more about Magento Mobile at our new product-info page at www.MagentoMobile.com, which we’ll continue to update in the months ahead with new apps & features as they are released.

Why Magento Mobile?

Mobile commerce has been growing quickly, and there is significant demand for merchants who want to mobilize their business.  And although Magento has provided mobile web optimized themes (WAPs) since 2008, a majority of retailers want engage their customers with the rich & personal features that only mobile apps provide.  However, the cost and time to build, integrate, deploy and manage these native apps for various popular devices is significant, and therein lies the basis for our product. Magento Mobile will enable our over 70,000 merchants to easily create branded, native storefront applications that are deeply integrated with Magento’s market-leading eCommerce platform.  The product includes a new administrative manager (available for free on Magento Connect), a native iPhone app that is fully customizable (colors, images, buttons, etc), and a service where Magento manages the submission and maintenance process for the iTunes App Store.  Magento Mobile is compatible with previous versions of Magento, including Community Edition 1.3+, Enterprise Edition 1.6+, and Professional Edition 1.8.

Launch Customers

Many of the world’s top retailers and emerging brands will be deploying apps through Magneto Mobile in the very near future. OKSkate is currently live in the app store (download here), with more apps to come from The North Face (EMEA), ‘47 Brand, The Miami Dolphins Store, Smart & Sexy, and many more.

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Click image(s) to expand

Launch Partner:  PayPal Mobile

PayPal is investing heavily in mobile-payments technology, and we’re pleased to announce that we’ve worked closely with PayPal to integrate their new product, Mobile Embedded Payments (MEP), into Magento mobile.  Merchants who already use PayPal will benefit by offering a native payment experience that drives higher conversions.

Product Features & Benefits

Seamless Storefront Integration
With the new Magento-mobile admin, you’ll bring the functional powerhouse of Magento eCommerce to your mobile commerce channel, including full integration with your store’s catalog, checkout, inventory, reporting, and much more!

Manage Multiple Devices
Easily manage multiple devices with a single installation. Coming later this year, easily extend your mobile presence to the iPad and Android devices.

Hassle Free Submissions
Supporting a native app can be time consuming and tedious, so we manage the submission & support lifecycle for one low monthly fee. We manage the complexity of mobile apps so you can focus on running your business!

Fully Customizable
Deploy new device-specific features and branded themes with just a few clicks. Quickly update the colors and appearance of your app with the new Magento mobile admin, even after customers have downloaded your app.

Engage Your Customers
If you want to build deeper relationships with your most profitable customers, smartphones are the way to do it. From geo-targeted push notifications to immersive native experiences, mobile apps unlock new opportunities that will take your business to the next level!

Low Cost of Ownership
Magento’s cost-efficient approach allows you to bring best-in-class mobile experience to your customers without the high price tag. Pay only for the features and devices you want while Magento handles the ongoing maintenance of your app in the iTunes marketplace.

Sign up and Pricing

Getting setup with Magento Mobile is quick and easy.  There is a one-time setup fee of $799 and an annual maintenance fee of $699 (or $69 monthly).  More details on pricing and installing Magento Mobile are available at the new Magento-mobile product page

What’s Next?

Moving forward, we plan to build a marketplace of extensions for each mobile device (e.g. digital coupons, augmented reality, etc.) using our successful eCommerce extension marketplace, Magento Connect, which essentially makes this product the world’s first ever mobile-commerce platform!  We also plan to launch new apps for the iPad and Android devices later this year.

Read the Official Press Release

Here is the official press release that went out to the wire this morning.

Magento Launches Magento Mobile to Provide Fast, Feature-Rich Mobile Storefront Apps iPhone Application Enables Developers, Retailers to Quickly and
Cost-Effectively Create a Native mCommerce Experience

LOS ANGELES September 8, 2010: Magento, the world’s fastest-growing eCommerce platform, announces the public launch of its Magento Mobile platform. Magento Mobile allows retailers and developers to quickly and easily create highly customized, branded iPhone app storefronts, bringing the functionality of Magento’s eCommerce platform to mobile devices. The platform launched worldwide with a variety of high-profile, market-leading brands, including The North Face, ’47 Brand, The Miami Dolphins, Smart & Sexy and FLOWE

(RED), as well as emerging online retailers, such as OK Skate, Lacrosse Footwear, and Bloom.com.

“In this mobile era, winning brands must be ‘experience enablers’,” said Michele Scarano, Senior Web Marketing Manager, EMEA, The North Face, which is rolling out Magento Mobile in a number of markets across Europe, including the UK and Sweden. “Magento Mobile will create a cohesive and fulfilling brand experience for consumers who connect via their mobile phone – anytime, anywhere.”

Magento Mobile can quickly be rolled out by merchants, often in a matter of days, thanks to its straightforward and easily configurable interface. With the Magento Mobile application, a merchant’s mobile presence is integrated with their Magento-based eCommerce website, providing a consistent and robust shopping experience that incorporates branded design, intuitive navigation, accurate search capability, user account features, merchandising tools, checkout, and best-of-breed payment applications.

Magento Mobile also allows brands to engage with customers across the globe. The platform currently supports English, French, German, and Spanish, with more than a dozen other languages coming soon, including Italian, Chinese, Dutch and Japanese.

“Feedback from our customers and developers was strongly in favor of developing a native mobile solution, as they are seeing more and more traffic from wireless devices,” said Roy Rubin, CEO of Magento. “The reaction from initial beta users was overwhelmingly positive and retailers of all sizes are delighted at the ease with which can they develop highly customized, robust mobile storefront apps. We look forward to helping more retailers move into mCommerce to further increase their online sales. The iPhone app is the first native mCommerce solution launched by Magento, we plan on rolling Magento Mobile out on the iPad and Android platforms in the very near future.”
Magento Mobile is feature-rich, cost-effective and easy to implement, making it ideal for both major retailers and start-up online merchants to target the rapidly growing number of mobile users. Magento handles App Store approvals for retailers, further simplifying the development process.

“Our iPhone app is now live and we have already noticed that an increasing number of customers are accessing our storefront from mobile devices, said Rick Schwartz, president of OK Skate. “Magento Mobile allowed us to roll out an iPhone commerce app in just a few days at a low cost, and even completed the approval process for us, saving valuable time and resources. Customer feedback has been great so far, as the app makes it simple for mobile users to search, order and pay for goods through our site.”

More information about the product is available at http://www.MagentoMobile.com.

About Magento

Magento is the fastest growing eCommerce platform in the world with over 180 solution providers and 60,000 merchants, including leading brands, innovators and large retailers enabling over $25 billion in transactions each year. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the worldwide eCommerce ecosystem. For more information about Magento, visit

http://www.MagentoCommerce.com.

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