Magento

KAISER + KRAFT has been Europe’s preeminent office, workshop and warehouse equipment supplier for years. But when the company set its sights on Asia, it needed a whole new kind of eCommerce solution.

KAISER + KRAFT chose Magento Partner BysoftChina to develop and support its online presence in Mainland China, Hong Kong, and Japan. Three different markets. Three different cultures.

The development firm created an individual site for each separate location and tied them all into a main product catalog server. By allowing each individual site to pull information from one central spot, KAISER + KRAFT avoided the problem of overly taxing bandwidth. At the same time, each site spoke directly to the unique preferences of each market, while still matching the look and feel of the company’s popular print catalogues.

And because developers only had to write code once, all of the sites were up and running in less than six months.

As customers flock to the new sites, Kaiser + Kraft is thrilled to have kicked off a bright new future for all of their online stores!

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Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.

Blu Dot is a dynamic design company that specializes in useful, affordable, well-designed products for the home and office. Their products and their more than one hundred retail outlets reflect their creative, even whimsical approach to modern design and function.

The only problem was their website wasn’t up to their standards. As a result, they were on the lookout for a creative combination to match their relentlessly forward-looking mindset. They found that combination in Magento Enterprise and Magento Solution Partner Lyons Consulting Group (LCG).

LCG immersed themselves in Blu Dot’s creative culture and helped them design a site in line with their unique character, a site that features Blu Dot’s quirky way of capturing their customers’ interest and conveying the excitement and appeal of their products. LCG knew that Magento Enterprise’s flexibility could supply the platform for the innovative site they had in mind.

In addition to the look and feel Blu Dot desired, the site has all the convenience features and user friendliness customers have come to expect from a modern eCommerce site. Behind the scenes, Blu Dot is benefiting from a new integration with their backoffice systems as well as new ordering and fulfillment efficiencies and management tools. The site traffic and orders are up, and their customers are happier. And with Magento, Blu Dot knows their system can handle the new ideas their creative approach will hatch in the future.

Experience the new site for yourself by visiting www.bludot.com

But be sure not to click on the menu item that says “Do Not Click Here.”

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.

With 17 regional distribution centers and 20,000 product lines, Macfarlane has had the brick-and-mortar part of its business down pat for years. But the company didn’t get to where it is by ignoring changing trends. That’s why Macfarlane hired development firm Crimsonwing to replace its static website with an eCommerce store built on the Magento Enterprise platform.

Macfarlane wanted a site with a fresh design that allowed them to respond more quickly to customer requests. Crimsonwing and Magento certainly delivered this…and much more.

Macfarlane’s new eCommerce store is packed with dynamic features and upgrades. Layered navigation efficiently drives customers to product selections, and an improved look and feel solidly supports the company’s brand. Seamless integration with Macfarlane’s ERP facilitates real-time product updates and reduces processing time for orders.

Advanced merchandising, up-sell, customer service, and customer loyalty promotion functionality helps drive profit to the bottom line. And the site is a breeze to use.

When it comes to its eCommerce store, it looks like Macfarlane has finally received the whole package.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.

Oneida is one of the most recognizable and successful suppliers of fine flatware in the world, as well as all manner of tableware. Founded in the late nineteenth century, by the 1980s Oneida was selling over half of all flatware purchased in the United States. They had begun selling online in 2006, but their online business soon demanded more than their original system could deliver. What they needed was a more flexible, scalable, and powerful eCommerce platform.

After a thorough review process, Oneida decided on Magento Enterprise as the eCommerce platform and turned to Magento Solution Partner Lyons Consulting Group (LCG) to build their new online store. The challenges were many: they needed the ability to display patterns clearly for large product groupings, layered navigation, online shopping conveniences involving integrations with multiple third-party systems, the ability to handle huge surges in traffic connected with new promotions, and much more.

LCG has proved more than a match to the task, and the success of Oneida’s online store has exceeded everyone’s expectations. They’ve seen a 30% increase in site traffic in a single quarter, greatly increased their conversion rates, virtually eliminated chargebacks and uncollected accounts, and have handled surges with ease, while setting new records for traffic and sales.

With the help of Magento and LCG, Oneida has set themselves up for a very prosperous future.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com

Outdoor Research (OR) is a Seattle-based company that creates, manufactures and sells equipment and clothing for mountain climbers, skiers, hikers, and other “human powered adventurers.” For close to 30 years, the brand has had a fanatical following among hardcore outdoor enthusiasts.

OR envisioned an eCommerce store that would allow them to appeal to a wider, more casual market. The company enlisted Magento Gold Solution Partner Gorilla to make it happen. Making use of Magento Enterprise’s dynamic flexibility, Gorilla created a site full of breathtaking natural imagery, adventure-filled videos, and interactive features. In addition, developers designed the site’s new VIP section to automatically give especially active members special perks, discounts, and offers.

The results were nothing short of astounding. There was an almost 9% increase in overall site visits, and average order value jumped 19%. Site drops after the first page decreased by 8.25%, the store experienced its 3 highest traffic days ever, and there was a 46% increase in sales through the VIP channel.

It seems the adventurers at Outdoor Research have finally reached the top of the mountain.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com

Dan and Dave have a built a business and a community around magic. Their online store serves as an interactive lifestyle hub for magicians worldwide, not only offering instructional media and accessories, but a place where magic enthusiasts can share and learn the tricks of the trade.

But their marvelous site didn’t just happen by magic. In fact, Dan and Dave had been constantly frustrated by the limitations of their original eCommerce site—so much so that they decided to build the new one from scratch.

They began by brainstorming with Magento Solution Partner, Digital Operative, who recommended Magento as the perfect platform for their ambitious plans. Magento offered the reliability and scalability to make their frustrations disappear, along with the flexibility to implement their ideas for expansion. Digital Operative gave Dan and Dave functionality they wanted by integrating a number of third-party applications with their Magento site. The creation of a "streaming" Magento product type to allow Dan and Dave to sell online videos, tiered pricing, a reward points system and a sliding carousel for product photos and trailers on each product page to put what’s important in front of the customer all help contribute to what makes the new site an interactive, user-friendly shopping experience.

Rich with interactivity, innovative functions, and informative design, Dan and Dave have seen dramatic results across the board. They are much happier with a site that, as they say, “just works,” yet has state-of-the-art eCommerce features contributing to the growth of their business. At the same time, the new magic site offers a user-friendly place to spark the enthusiasm of a flourishing community of amateur and professional magicians.

Visit dananddave.com for a touch of Magento magic.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.

It’s often been said that the secret of success is knowing when to run with a good idea. The Eat’n Park Hospitality Group certainly feels this way. When the organization noticed how many of its restaurant customers were raving about the “smiley face” cookies served at the end of meals, they wasted no time in launching a brand new company to sell the treats nationwide.

In fact, they moved so quickly that their online presence couldn’t quite keep up. At first, their site consisted of little more than a simple shopping cart. It soon became clear that they needed something much more robust to handle their expansion.

Eat’n Park selected Magento Gold Solution Partner Lyons Consulting Group to build an enhanced website on the Magento Enterprise platform. The result is an interactive eCommerce store that lets users select their own combinations of size, shape, icing, and colors; displays images of the custom cookies; and recommends the best shipping method to ensure maximum freshness.

Since launching the new site, the Smiley Cookie Company has experienced year-over-year triple-digit growth, fewer cart abandonments, more visits, and higher conversions. Success has never been so sweet!

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.

OMG, The Jeans Store was founded to spread the cool simplicity of New York street style through jeans and apparel. After establishing 10 brick-and-mortar locations in the Big Apple, OMG decided to enter the online space to bring their one-of-a-kind aesthetic to shoppers well beyond the borders of The City.

It was essential to OMG that their new eCommerce store retain the look, feel, and sense of community found in their offline shops. To bring their vision to life, OMG chose web development firm Gorilla

Making full use of the Magento platform, Gorilla set about building a site that would embody the spirit of the stores. Working with stylized graphics, negative space, and high-res product images with zoom and multiple view capability, the developers created a user experience that completely captured OMG’s unique energy. And by embedding advanced Facebook functionality into the site, Gorilla made sure that OMG shoppers would stay connected.

OMG’s eCommerce store is every bit as appealing to the eye and easy to navigate as one of its New York establishments. Customers are spending more time on the site than ever before and sales have shot through the roof.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.