Magento

Warby Parker, a company that sells prescription eyewear for $95 and donates a pair of glasses to someone in need for each pair sold, is one of the hottest start-ups around.

What began as a side project for a couple of full-time students quickly exploded after the company was featured in GQ and Vogue within a week of their launch.

In this newly-released 3-minute video, Warby Parker’s leaders describe their eCommerce journey and how Magento Enterprise is enabling and accelerating their success.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Outdoor Research (OR) is a Seattle-based company that creates, manufactures and sells equipment and clothing for mountain climbers, skiers, hikers, and other “human powered adventurers.” For close to 30 years, the brand has had a fanatical following among hardcore outdoor enthusiasts.

OR envisioned an eCommerce store that would allow them to appeal to a wider, more casual market. The company enlisted Magento Gold Solution Partner Gorilla to make it happen. Making use of Magento Enterprise’s dynamic flexibility, Gorilla created a site full of breathtaking natural imagery, adventure-filled videos, and interactive features. In addition, developers designed the site’s new VIP section to automatically give especially active members special perks, discounts, and offers.

The results were nothing short of astounding. There was an almost 9% increase in overall site visits, and average order value jumped 19%. Site drops after the first page decreased by 8.25%, the store experienced its 3 highest traffic days ever, and there was a 46% increase in sales through the VIP channel.

It seems the adventurers at Outdoor Research have finally reached the top of the mountain.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com

Dan and Dave have a built a business and a community around magic. Their online store serves as an interactive lifestyle hub for magicians worldwide, not only offering instructional media and accessories, but a place where magic enthusiasts can share and learn the tricks of the trade.

But their marvelous site didn’t just happen by magic. In fact, Dan and Dave had been constantly frustrated by the limitations of their original eCommerce site—so much so that they decided to build the new one from scratch.

They began by brainstorming with Magento Solution Partner, Digital Operative, who recommended Magento as the perfect platform for their ambitious plans. Magento offered the reliability and scalability to make their frustrations disappear, along with the flexibility to implement their ideas for expansion. Digital Operative gave Dan and Dave functionality they wanted by integrating a number of third-party applications with their Magento site. The creation of a "streaming" Magento product type to allow Dan and Dave to sell online videos, tiered pricing, a reward points system and a sliding carousel for product photos and trailers on each product page to put what’s important in front of the customer all help contribute to what makes the new site an interactive, user-friendly shopping experience.

Rich with interactivity, innovative functions, and informative design, Dan and Dave have seen dramatic results across the board. They are much happier with a site that, as they say, “just works,” yet has state-of-the-art eCommerce features contributing to the growth of their business. At the same time, the new magic site offers a user-friendly place to spark the enthusiasm of a flourishing community of amateur and professional magicians.

Visit dananddave.com for a touch of Magento magic.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.

It’s often been said that the secret of success is knowing when to run with a good idea. The Eat’n Park Hospitality Group certainly feels this way. When the organization noticed how many of its restaurant customers were raving about the “smiley face” cookies served at the end of meals, they wasted no time in launching a brand new company to sell the treats nationwide.

In fact, they moved so quickly that their online presence couldn’t quite keep up. At first, their site consisted of little more than a simple shopping cart. It soon became clear that they needed something much more robust to handle their expansion.

Eat’n Park selected Magento Gold Solution Partner Lyons Consulting Group to build an enhanced website on the Magento Enterprise platform. The result is an interactive eCommerce store that lets users select their own combinations of size, shape, icing, and colors; displays images of the custom cookies; and recommends the best shipping method to ensure maximum freshness.

Since launching the new site, the Smiley Cookie Company has experienced year-over-year triple-digit growth, fewer cart abandonments, more visits, and higher conversions. Success has never been so sweet!

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.

OMG, The Jeans Store was founded to spread the cool simplicity of New York street style through jeans and apparel. After establishing 10 brick-and-mortar locations in the Big Apple, OMG decided to enter the online space to bring their one-of-a-kind aesthetic to shoppers well beyond the borders of The City.

It was essential to OMG that their new eCommerce store retain the look, feel, and sense of community found in their offline shops. To bring their vision to life, OMG chose web development firm Gorilla

Making full use of the Magento platform, Gorilla set about building a site that would embody the spirit of the stores. Working with stylized graphics, negative space, and high-res product images with zoom and multiple view capability, the developers created a user experience that completely captured OMG’s unique energy. And by embedding advanced Facebook functionality into the site, Gorilla made sure that OMG shoppers would stay connected.

OMG’s eCommerce store is every bit as appealing to the eye and easy to navigate as one of its New York establishments. Customers are spending more time on the site than ever before and sales have shot through the roof.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.

Unless you’re one of those superhumans that starts the day with a tall glass of water, there’s a good bet you are aware of the single-serve coffee maker craze. The popularity of these one-cup-per-brew machines has exploded, and New Jersey-based retailer Shoffee is right at the forefront of the trend.

While Shoffee’s business model of selling single-serve coffee makers and accessories online was strong from the outset, its original eCommerce store was not. A custom eCommerce site built in HTML, the site required an outside developer for every change. Moreover, the back-end system was limited; reporting and analytics were nonexistent; and there was no way to support up-sell, cross-sell, or product recommendation features.

This all changed, however, once Shoffee executives saw a Magento demo. Before long, Magento Solution Partner Briteskies was rebuilding their eCommerce store on the Magento Enterprise platform. Briteskies also designed and implemented an iPhone and android optimized site for Shoffee.com, providing mobile customers with a seamless user experience.

The new site lets internal staff members make their own updates; is integrated with digital marketing, dynamic recommendations, and SEO functionality; and has sophisticated reporting and analytics. Because Shoffee no longer has to hire outside developers for every administrative update to the site, they can invest their savings into growing the business instead. And due to the site’s new customer focus, sales and brand loyalty have skyrocketed.

It feels just about as good as that first morning cup of Joe.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.

UK parents rejoice: The Football League – the world’s original league football competition – just made it easier to enroll aspiring David Beckhams and Kelly Smiths in their local club’s soccer schools.

Prior to August 2011, parents had to cart their kids (in a minivan, we presume) to various clubs across England and Wales to register them in person for a coaching course. But since The Football League adopted the Magento Enterprise platform, parents can now do it in just a few clicks, from the comfort of their own computers.

Parents can search – and sign their kids up – for Official Football League club soccer schools based on location, date, age group and activity. And they can pay for it in one single transaction through a synced, centralized website built and supported by Magento Solution Partner Session Digital.

The switch to online registrations put an end to processing tons of paperwork, which made life easier for Mother Nature’s forests and for the clubs’ soccer school administrators. It also helped to generate nearly £15,000 in revenue for The Football League’s participating clubs in the first few months. Now that’s a big win.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

Have a Magento success story you’d like to share? Contact success@magento.com.

Family-owned business E.C. Kraus has been providing supplies for making beer and wine at home since 1966. Recently the company asked Magento Solution Partner Groove Commerce to create an eCommerce store that would cater to the different needs of their two main customer groups – wine makers and beer brewers.

Using the Magento Enterprise platform, Groove Commerce built a dynamic site that gives all of E.C. Kraus’ customers exactly what they want. Wine lovers can now easily find the perfect testing equipment for crafting their ideal blend. Beer aficionados can pinpoint specialty grains for the perfect brew. And every customer gets one-click shopping, decreased load times, and better overall site performance.

Not only are customers happier; so is the staff. The new site gives E.C. Kraus employees the flexibility needed to provide the best possible service, with features like advanced contact management and the ability to add a free gift to every order.

Happy shoppers, happy employees, happy merchant…we’ll drink to that!

Have a Magento success story you’d like to share? Contact .