Magento Blog

eCommerce Is the New Road to the White House


With today’s Presidential Inauguration Magento is pleased to share that both the Obama and Romney campaigns tapped the Magento platform to engage with voters in new and innovative ways in the 2012 campaign season. Much like the 2008 campaign was a turning point for social media use in politics, 2012 was the coming of age of ecommerce in political fundraising. What started as a successful experiment in the Obama camp in 2008 is now a new standard for both Republicans and Democrats that can drive new channels of fundraising. We can expect the 2016 campaign season to take an even more targeted approach to encourage micro-donations (under $200) from voters during critical election milestones. While both Obama and Romney turned to Magento to support the astronomical scale of their ecommerce initiatives, each campaign used the platform to engage their voters in very different ways.

Obama targeted a younger demographic with the Runway to Win campaign which partnered with the fashion community to source limited edition items from top American designers including a geometric tote by Derek Lam and a floral scarf by Thakoon. First lady Michelle Obama helped drive critical awareness heading into the Democratic National Convention through her support of the Runway to Win designers.


Source: Obama Blog

Romney on the other hand worked with Magento partner Groove Commerce to hyper-target voters with an integrated social campaign with great results. A day after launching his presidential bid site on July 4th weekend, the Romney campaign kicked off a Facebook drive offering fans t-shirt from the campaign’s online store that was claimed by more than 13,000 people over a three day period. Integrating the Magento ecommerce initiative with social strategy helped push the boundaries of what was possible – Groove Commerce expected the offer to generate sales of more than 20,000 t-shirts alone.


Source: Mitt Romney Official Facebook Page

As we look ahead to the next election cycle, it will be interesting to see how both Democratic and Republican campaigns might innovate on the Magento platform for future state, senate, and presidential campaigns.

Imagine Early Bird Pricing Ending Soon


Registrations are filling up fast so don’t delay and secure your spot at Magento’s premier eCommerce conference. We have had an overwhelming response since registration opened on Tuesday at 12:00pm PT and expect to sell out of the discounted early bird tickets by the end of the weekend! Register now before the first $100 price increase goes into effect. Still trying to decide if you should attend the 2013 Imagine eCommerce Conference?

Here's a quick reminder of some of the many reasons to join us:

  • Hear firsthand from the Magento leadership team and world-renowned guest speakers on technology, retail, entrepreneurial spirit and building success
  • Meet and hear about our new family members and leadership from eBay
  • Attend sessions on Magento and eCommerce technologies, merchant case studies, building your business and many other topics
  • See the latest apps and extensions to drive conversation, traffic and lifetime customer value
  • Learn best practices from professionals with vast experience in leading brands, retailers and eCommerce sites
  • Network with more than 1,500 eCommerce professionals from around the world
  • If You Miss Out on Early Bird Pricing, There is Always the Imagine Challenge!

    Every year we offer an opportunity for Magento community members to win a trip to Imagine! Magento enthusiasts can enter the contest by showing off how they are leveraging Magento to create a unique site design, promotion or customization. To view the official rules and enter for your chance to win the grand prize, visit the Imagine Challenge site.

    We hope to see you there!

Win a Trip to Magento’s Imagine eCommerce Conference!


At the Magento's Imagine eCommerce Conference we love to celebrate eCommerce innovation! Now we want to give inventive Magento users a chance to win a free trip to Imagine 2013 in Las Vegas!

The third annual Magento Imagine Challenge is back and revamped for this year's conference! We loved the passion that our community showed for Magento in the previous challenges, but we wanted to try something new. So, this time around were giving you the opportunity to not just show off your passion for Magento, but to show off your passion for the work you do on Magento!

How to Enter:

After completing the entry form on the website, submit a screen shot of a Magento store showcasing valuable functionality. Post it to one of the following categories along with a short description of what makes this site successful or innovative.

*We recommend including results that help illustrate why your site should be voted one of the best. Examples include increases in conversion rates, average order value and page views.*


Site Design
Look & feel
User experience


Sales promotions
Marketing campaigns


Custom functions
Innovative ways of extending the Magento Platform

The Community will choose their favorites in each category and crown the grand prize winner with the "People's Choice Award."


Prize Details:

We will select one winner from each category, with the most votes, to receive a free Imagine 2013 ticket.

The entry with the most overall votes will also win a free two night stay at the M Resort in Las Vegas, as well as a $500 AMEX gift card to put towards the trip!


Contest Dates

Submission Period
January 17 - February 17, 2013

Voting Period
February 18 - March 3, 2013

All voters will also be entered into a drawing to win Magento hoodies, so support your peers by voting.

Must be 18 years of age and a fan of the Magento Ecosystem fan page on Facebook to enter. Entries must be Magneto stores and contestants must be the merchant or have approval from the merchant to qualify. Submissions of mature content, nudity or illegal products will not be approved.


BoostMyShop Offers an End of Year Treat


BoostMyShop is a Magento Silver Industry Partner for the second consecutive year.

Founded in 2009, the French based company solidifies its standing on the cutting edge of Magento extensions, zeroing in on the logistical solutions for stock management, purchasing, order fulfillment, product return, and quote tools embedded within Magento.

With 5,000 clients all around the world, both on Magento Community and Enterprise Editions, BoostMyShop joins an elite circle of Magento specialist companies as a Silver Industry Partner. Test their extension on the demo website or take a look at their extensions on Magento Connect.

For a limited time, BoostMyShop is offering a limited time incentive! Get 20% off all of their extensions using coupon code MAGENTOSILVER. Hurry, offer expires January 31st, 2013.

Pay and Get Paid Globally


Skrill is a Magento Silver Industry Partner and offers payment solutions to fit the needs of all sizes of shops. There are 2 payment solution options available from Skrill on Magento.

For merchants processing over €50,000 per month, Quick Checkout Enterprise (QCE) offers a one-stop-solution for all domestic and international payment processing.

QCE is a white-label payment processing solution, for global businesses that require best-in-class platform functionality, customisation and a reporting/analytics interface. QCE is connected to multiple card acquirers throughout Europe and offers a full suite of local payment options, as well as mail order/telephone order (MOTO) payments.

Popular features include:

  • 100 payment options
  • Multiple card acquirers
  • Authorize and capture
  • PCI-DSS level 1 security
  • Sophisticated risk and anti-fraud tools
  • Virtual terminal available for MOTO transactions
  • No merchant bank account required.

For those processing under €50,000 per month, the ideal solution is Quick Checkout (QC) which enables merchants to be up and running within 72 hours, through a single integration and contract. This customisable and flexible PCI certified solution allows seamless direct payment processing.

  • 100 payment options
  • PCI-DSS level 1 security
  • Full chargeback protection available
  • No merchant bank account required

Contact Skrill for more information:

Magento For A Cause: Healing Hoboken


The destruction wrought by Hurricane Sandy has left many families, communities and businesses on the East Coast struggling to rebuild their homes and neighborhoods in the midst of the busy holiday season for families and businesses. As part of our ongoing commitment to our valued merchants, customers and partners, eBay Giving Works and PayPal have committed to financial donations. With so many impacted by Sandy, the Magento team also wanted to do our part to help with the rebuilding effort.

Magento territory sales manager Chris Simmons, a NJ native, wanted to help his fellow New Jersey Tech Meetup members around their initiative by working with the Magento team to donate a Magento Enterprise Edition eCommerce platform license. With over 50% of Hoboken flooded by Hurricane Sandy impacting schools, homes and hospitals we couldn’t’ be more honored to lend a hand in supporting fundraising to rebuild Hoboken. In addition to the Magento effort, our integration partner Red Stage Networks has pledged to donate development efforts to help build out the site. has raised over $26,000 to date and is over a quarter of the way to their goal of raising $100,000 to donate to the Hoboken Relief Fund. You can do your part in helping the cause by purchasing a t-shirt or hoodie online or making a donation of your choice

Fall 2012 eCommerce Forums Roundup


As 2012 comes to a close, so do our Fall eCommerce Forums. Magento eCommerce Forums give retailers the opportunity to meet eCommerce experts from our ecosystem in their hometown. Attendees learned how our Solution, Industry, and Hosting Partners work together to implement successful Magento sites for retailers that result in increased sales and customer loyalty. These forums were also an opportunity to provide merchants with valuable eCommerce tips to take away and implement with their own businesses.

This fall we had the opportunity to meet retailers in 16 cities from Toronto to Miami, New York to Los Angeles, and lots of cities in between. As eCommerce continues to grow and evolve, we will continue to hold these events so that we can share eCommerce knowledge, best practices and successful Magento customer stories. As eCommerce continues to grow and evolve, we will continue to share insights, success stories and best practices with the Magento community through these forums.

We appreciate the invaluable support our partners provided to make these events possible. Many thanks to all of the partners that sponsored a fall event.


And last, but not least, thanks to you, our Magento community and all those who attended our eCommerce events. Your energy, enthusiasm and ingenuity is inspiring. To learn where we'll be in 2013 sign up for our Monthly Newsletter, or continue to check our eCommerce Forum homepage. Don't see your city listed? Send us an and we'll try to get a Forum in your city.

The Survey Says: More Top Merchants Continue To Choose Magento


UK developer Tom Robertshaw recently released the latest edition of his quarterly eCommerce survey. The survey looks at all sites in the Alexa 1 Million that are doing eCommerce, then analyzes those sites to identify which platform is being used.

According to the study, once again, Magento topped the field.  In fact, the survey found that 23% of all eCommerce sites in the Alexa 1 Million were using Magento – a higher share than any other eCommerce platform. Magento has seen growth in every single edition since the survey began 2 years ago. Robertshaw continues to invest time in improving the survey’s methodology, providing an even clearer picture of which platforms are leading and which are lagging.

Our thanks to Tom Robertshaw for creating this valuable tool. And most of all, we thank all the merchants, developers, partners and community members whose rapid adoption of our platform has taken Magento to the top of the eCommerce world.

RSS: All Blog Posts

Get New Posts by Email

Delivered by FeedBurner