Magento Blog

Magento voted “Best Shop System” by t3n community

T3n, Germany's leading print magazine revolving around e-Business, open source and web technologies, recently awarded Magento the coveted “Best Shop System” award at the ConventionCamp internet conference award ceremony in Hanover, Germany. For eight weeks, readers of the magazine voted on the most innovative and pioneering products, projects and services, casting over 60,000 votes, 20,000 nominations within 18 categories. Magento was one of ten finalists in the “Best Shop System” category.

We are thrilled that we were chosen by so many people as their preferred eCommerce platform. Germany has one of the most developed eCommerce markets in Europe and is home to a very large and growing Magento community.


"At Magento, we have a clear mission: empower the eCommerce ecosystem for success,” said Phil Robinson, Magento Vice President of Business Development, at the award ceremony. “We look forward to continue providing innovative solutions to this flourishing industry.”

Magento Tweetorials and Quickies on Tumblr

Tired of scanning through overly lengthy PDF’s and Wiki’s for your development information? Does in-depth, excessively comprehensive documentation get you down? Then you should check out the Magento Tweetorials and Quickies available -- complements of Alan Storm of Pulse Storm LLC and Development Training Coach and Magento Freelance Programmer Vinai Kopp.

What are these tweetorials and quickies you might ask? They are easily digestible small bits of informative micro tutorials aimed at the Magento developer audience. Quickly and easily learn tips, tricks, best practices, security, recommendations and more.

image image

Many thanks to @VinaiKopp and @AlanStorm for creating these informative sites aimed to help educate our Magento Community.

Do you have Magento tutorials or tips you'd like to share with us?

Looking for more comprehensive training? Check out Developer and Design expert training from Magento. [Learn More]

Magento is a Finalist in Packt Publishings 2011 Open Source Awards!


Last month, we asked for your help to further establish Magento as the best Open Source Business Application, asking you to nominate Magento in Packt Publishing’s 2011 Open Source Awards. Once again, the Magento community came through, showing its support and passion and we are very excited to one of the Open Source Business Applications Finalists.

The Open Source Awards is an annual online event held by Packt Publishing with the goal of distinguishing excellence among Open Source projects. The first step in this process was for the public to vote for nominees. Thank you for all who nominated us!

The voting stage is next— and begins on September 19th and closes on October 31st. We’ll update you when voting begins, just stay tuned to the Packt Publishing Voting Page and vote for Magento for Best Open Source Business Application


Happy Voting and Go Go Magento!

Magento Community Update– What a Difference a Year Makes


Magento Community Update

A year ago, I joined Magento as an employee and what an amazing experience it has been. We’ve kicked off several initiatives; I have met some of the best and most amazing people in the Magento community including our forum volunteers, international community leaders, partners, merchants, developers, and enthusiasts.

The first thing I noticed when I came on board is what a great, vibrant and active community Magento has. I was very impressed with the many folks giving their free time as volunteers moderating forums, answering questions, working on language translations, holding Meetup events and more. One of my first initiatives was to meet, connect with and start recognizing some of these those folks. We created forum badges for moderators – and for high contributing members. Getting to know these folks has been one of the high points at Magento.  I have learned so much from you all.

Here’s a quick look back of some our community changes over this last year:

We’ve Improved Communications

First and foremost, we’ve improved our communications with you. We’ve gotten more social. We have several channels where you can communicate with us such as Magento forums, Facebook, LinkedIn, or one of our official twitter accounts. We have more Magento employees listening on twitter and more folks taking an active part in our social media. You can literally contact me anytime. These things make it possible for us to keep you better informed and connected and to get faster responses to your questions.

Community Support

We continue to strive for better ways to help you get answers, quicker.  We have some of the best folks who spend dedicated time in our forums helping to answer a wide range of technical questions and always on the lookout for major issues that may need to be addressed by our core team.  We’ve launched Magento Answers and are making better use of social media tools to connect us all together – including @Ask_Magento on twitter, for those questions and answers that can be supported in 140 characters or less.  Let’s not forget how Magento’s Expert Consulting Group took our community by storm - helping with really challenging questions and giving fantastic answers.

Magento Connect

A year ago, there were some challenges with Magento Connect.  Today, I can say that we’re really happy with the progress.  We’ve created Extension Guidelines and a Magento Connect FAQ which addresses the majority of packaging, installing and uploading issues. We are working directly with you to make sure that your issues get resolved and so that you can add your extension to Magento’s Marketplace.  We’re making improvements to Magento Connect based on your feedback. Did I mention that we have over 4500 extensions listed?

Magento Contributors Program

We’ve kicked our Magento Contributors program into high gear. We have nearly 100 contributors who’ve signed our MCA. We have several fixes and contributions coming directly from our community in our latest 1.6 release. We’ll be recognizing some of those contributors soon, stay tuned for that announcement. Additionally, we’re working on refining this process to keep you better informed of your contributions. Are you interested in contributing? and we’ll tell you how to get started.

We Are Listening to You

Finally, and most importantly—the audience is listening. The Magento audience is listening to you.

At our Magento’s Imagine eCommerce Worldwide Conference last February, not only did I have the opportunity to meet many folks in person but had many discussions with various community members about the direction of our community. I’ve been spending as much time as I can interacting with and also and learning about the community’s wants and needs directly from the source. We’ve made lots of changes based on that feedback.

It’s been a big year for Magento and this is only the beginning.  The one thing I’d like to truly express is that we couldn’t do this without you. Our community is one of the reasons that Magento is so great. We want to hear from you! And we’re listening. As always, you can anytime.  Here’s to many more happy years moving forward with our community. The best is yet to come!

Magento Connect - Extension Keys Update


Time to Update Your Extensions!

Greetings Developers,

You may have noticed that we’ve made some changes to the Magento Connect extension profile page, and you may have also noticed that you may not always have the ability select a 2.0 extension key for every extension. We’ve made these changes based on developer feedback, and to help developers have more control over which versions of an extension they’d like to support.

Significant Changes

The only significant change, is that Magento will no longer automatically generate extension keys for 2.0 (1.5 and later versions of Magento) unless the developer specifies that he wishes to support that version by checking the 1.5 check-box when creating or editing an extension. Keep in mind, in order for your free extension to have the ability to support both versions, it must be uploaded from the file generated in the var/pear directory during the packaging process. Any file uploaded from var/connect will only be able to be listed for 2.0 (Magento 1.5 and later versions).

What this Means for You

If you are the developer of a 1.4 extension, and have not tested or marked that extension as 1.5 compatible on the extension profile page, you will not have a 2.0 version of your extension available. It’s time to take a look at your extensions and make updates to them if necessary.

Additional Resources

Click here to read more information on packaging extensions for Magento 1.5 and later. Additionally, you can find more information about packaging extensions as well as most common mistakes for packaging, installing and upgrading your extensions by staying tuned to our Magento Connect FAQ. As always, I’m only an if you have any questions.


Nominate Magento in Packt Publishings 2011 Open Source Awards


Packt Publishing is now accepting nominations for the 2011 Open Source Awards.

If you are not aware, The Open Source Awards is an annual online event held by Packt Publishing with the goal of distinguishing excellence among Open Source projects. The first step in this process is for the public to vote for nominees which began on August 1st and runs until September 9th.

Help us to further establish Magento as the best Open Source Business Application by nominating Magento. This category is specific for the type of Open Source web applications designed to support and help a company reach its commercial goals.

Also, by supporting your favorite Open Source project in the nominations stage you are automatically entered into a competition for the chance to win a fantastic Amazon Kindle! At the end of the nominations stage, a randomly chosen nominator will be drawn out of the hat.

Remember, the five Open Source projects with the most nominations will go through to the finals in each category. So what are you waiting for?

Go Go Magento!

Magento 1.4 Theming Cookbook Now Available from Packt Publishing

Magento 1.4 Theming Cookbook is like a toolbox for building Magento themes. Thanks to its cookbook approach, the recipes found in this book can be applied in almost any Magento theme.


This book will help you to create a Magento theme using recipes in a step-by-step approach. Although you can dive into any individual recipe, the cookbook is organized in a way that will help beginners learn Magento theming by doing. More advanced users can refer to just the recipes that will be useful to them. You will learn how to add sliders, Cufon font replacements, social media, lightbox, and much more!

What you will learn from this book :

  • Explore Magento theming, layouts, templates, inheritance, and all you need to work with Magento theming.
  • Search, download, install, and modify existing themes, so you can start working with your Magento installation at once.
  • Create your own theme from the ground up; add breadcrumbs, toplinks, a mini cart, a main menu, and all the items necessary to make a Magento theme.
  • Use Cufon in your theme, create sliders, modify the lightbox, and add social media sharing icons.
  • Create a simple module, a featured products module, and later modify it to create a most sold products module.
  • Localize your themes and also make them multicurrency, and translate images and menus.
  • Pack your theme and get ideas of where to sell it

Who this book is written for:
If you are a designer or programmer who wants to create excellent Magento themes, quickly and easily, this book is for you. No special knowledge of Magento or PHP is required, though some html and CSS experience will be helpful.

Learn more about the Magento 1.4 Theming Cookbook.

Magento Answers - Question of the Week


Does Crowd-sourcing Really Work?

Hey Folks,

It's a perfect day for Magento Answers! Each week we'd like to highlight a question from the community and listen to what you have to say. One of the questions asked by our Community that I'd like to crowd-source is this one: What is a clean Theme for a Store with limited Products? Is it our famous Blank Theme? No, I don't think so! But we want to hear from you.

So open your favorites and get the best out of it - post your answer in Magento Answers and help to find the best, clean Theme for a Store with limited Products.

Looking forward to your answers

Best, Rico

RSS: All Blog Posts

Get New Posts by Email

Delivered by FeedBurner