Magento

Magento was chosen foremost because of the flexibility in design and the innovative system, together with fully-developed ideas. We also really liked the one-page check out. Finally, among other things, many functions in the Backend that make maintenance of products and the site significantly easy greatly facilitated the decision-process.”

Sascha Postel, [m]zentrale

Tell us a bit about [m]zentrale and Stella Lena N.Y?

Stella Lena N.Y. (http://www.stellalena.com) is a newly established fashion label that is positioned as young fashion for the self-confident woman. Stella Lena currently runs a couple of stores throughout Germany, as well as its own online store (since may 2008).

[m]zentrale internet agency is based in Stuttgart, Germany with another office in Munich, Germany and was founded in 2000. The agency specializes in open source solutions, especially TYPO3 and, starting in 2008, also with Magento. The divisions include consulting, planning, strategy, design, development (programming & web design) and marketing (SEO, SEM, a.s.o.) Its customers include companies like Elegance, Peter Hahn, BF.direkt AG, Mercedes Cup, AKDB, ARDEN Switzerland and many more.

What technologies are currently implemented / integrated in the frontend and behind-the-scenes?

For the introduction to the German market we have done several adjustments concerning the calculation of VAT and the very specific German legal regulations. A German payment-contractor was integrated for the handling of the payment process in the buying and ordering process also. (Pre-authorization at the purchase, capture at the billing, etc.)

In order to display new products we have integrated a flash-application, that allows customers to scroll through selected products. In the detail screen of a singular product you can zoom in to the product pictures and see videos of the product.

We have additionally developed two further modules that allow the client not only to see the availability of the product in the online-store, but also in the several brick-and-mortar stores. The client can reserve this item in one of the stores for three days, with a personal wish list.

The stock maintenance of the online-shop and the stock in the brick-and-mortar stores, as well as the ordering process, is automated via an interface to an inventory control system (ERP).

Why did you choose Magento for the project?

Magento was chosen foremost because of the flexibility in design and the innovative system, together with fully-developed ideas. We also really liked the one-page check out. Finally, among other things, many functions in the Backend that make maintenance of products and the site significantly easy greatly facilitated the decision-process.

What other solutions did you consider and/or evaluate?

OS/XT Commerce and TYPO3 commerce Extension were also under consideration. An individually programmed system was also considered in the conception stage.

Due to the steady growing state of development of Magento we then came very quickly to the decision to work with Magento, because we believe in Magento and the Open Source idea and we want to have our share in this market.

What are your future plans with Magento?

The aim of the site and ultimately our standard to our customers is sales success. So we are focusing on increasing the traffic to the shop with search-engine-marketing and a successful sales and distribution-support through targeted online-marketing campaigns.

We will also work on further improvements on the site, focusing on an improved search and search-engine-optimization. We´ve also planned an internationalization within Europe (The Netherlands, Italy,…). This is will be implemented step by step.

Any recommendations for people evaluating Magento?

Magento is more challenging in programming as expected, especially the performance which was only realized with extensive optimization and the use of a high-capacity server with a quadcore-processor. However, Magento ranks among the top systems on the market and its victory can´t be held back.

Any final words of wisdom?

With Magento, Varien has really invented an excellent system with fantastic potential for the future. The support is good and the community is growing steadily, which speaks for a good future together with Varien and Magento. We enjoy being a part of it and are looking to the future of this exciting market.

Magento is easily the best framework for developing e-commerce frontends. It is extremely well designed and extensible, providing us with a great foundation for delivering value-added functions that distinguish our clients' stores from the competition.”

Alexander Ringsdorff, Visions New Media

Tell us a bit about Visions New Media and Alpedia.de?

Visions is an e-commerce consultancy, based in Hannover, Germany. We specialize in highly customized e-commerce solutions and deploy them on our high availability cluster. Alpedia, a start-up shop for office supplies, is our first Magento project. Alpedia went live on April 1st, 2008, with more than 18,000 products from day one.

What technologies are currently implemented / integrated in the frontend and behind-the-scenes?

Especially because we started developing on early preview versions of Magento, a big part of the challenge was getting Magento fast and scalable right from the start. For this reason, we spent a lot of time optimizing and debugging the core. One of the many exciting features we're working on right now is an extremely fast, new search function. We're currently in testing for this, and will deploy it in the next couple of days or so.

On the backend side, we have implemented complete ERP integration with Magento; this includes exporting orders that we received from the frontend, and feeding updates in the order status back to Magento. Moreover, we have devised our own product import system that can scale all the way up to hundreds of thousands of products and their attributes.

Why did you choose Magento for the project?

Magento is easily the best framework for developing e-commerce frontends. It is extremely well designed and extensible, providing us with a great foundation for delivering value-added functions that distinguish our clients' stores from the competition. And, of course, it is open-source - thanks this combination, there are really no limits to what we can achieve for our clients on the basis of Magento.

What other solutions did you consider and/or evaluate?

We evaluated other e-commerce solutions - closed and open - some time ago, and were extremely dissatisfied with what was offered by the market. For this reason, the choice was really only between developing Alpedia in-house completely, or using Magento.

What are your future plans with Magento?

We're really excited about the community and ecosystem that is rapidly forming around Magento. Part of our commitment as Platinum partners is contributing back to the community, which we will do by contributing bugfixes and enhancements to the core.

We will develop these improvements not only for our own e-commerce clients, but also make them available to other Magento agencies. This will allow them to concentrate on design and user-experience aspects, while leveraging all the infrastructure, development and integration work that we put into Magento.

Any recommendations for people evaluating Magento?

You will probably not see the forest for the trees in the first couple of days of trying out Magento. The important thing to realize is that - while the software is certainly complex - that its engineering is more than impressive; this is the platform to build upon for the future.

Any final words of wisdom?

Thanks to Varien and the community for the great work that has gone into Magento already! If you're just starting out, always remember: Magento may seem intimidating at first, but all the community, which we're proud to be part of, will be there to help you!

Tell us a bit about yourself and ShoeBacca.com?

I formed Focus Media LLC about a year ago as a boutique development and SEO company. During that process, I was introduced to the owners of ShoeBacca.com as they had a substantial eBay presence but no web property of their own. We wanted to deliver a really fun different type of site with extremely cool advanced features. That led us to Magento.

What technologies are currently implemented / integrated in the frontend and behind-the-scenes?

First and foremost, I would like to give a huge thanks to Amanda Nelson from 7 Design Group for her amazing design. From the front-end the only additional technology is Adobe’s Scene7 image viewer. For the backend, we have employed Joomla for additional CMS control, and ServiceObjects for AMAZING address validation and address correction.

Why did you choose Magento for the project?

We were really attracted to the feature rich administration panel and Ajax product display. The closer for me personally was the seamless one page checkout which I love.

What other solutions did you consider and/or evaluate?

We looked at ZenCart as an alternative but found it lacking in too many areas. The only other option we considered was building our own shopping cart with virtually no features.

What are your plans for the future with the site?

Foremost is product development, throughout the beta process we will be adding youth products and apparel. We will also be taking advantage of the promotional capabilities in Magento. Lastly and most importantly, we will be running huge promotions and giving away a lot of shoes!

Any recommendations for people evaluating Magento?

As this site [ShoeBacca.com] is enterprise level, we are running 2 web servers with load balancing and a separate DB server. We saw tremendous increases in page load times when we moved the DB to a dedicated server. Of course anything you can do to increase caching is great.

Any final words of wisdom?

I would like to thank the entire Magento team for the hard work you all have done. This is clearly the cutting edge shopping cart system available. To sum it up in one word IMPRESSIVE. I have been very fortunate to be surrounded by a wonderful team of developers and designers and that is always the recipe for success!