Magento Blog

Reminder: Meet the Magento Team at Twiistup


Having been selected as a ‘showoff’ startup, we’ll be showcasing Magento next week (January 16th) at Twiistup. This is a great opportunity to meet the Magento Team. Although the event is fully sold out, you can still win two tickets by donating to

What is Twiistup?

Twiistup connects people from technology, media and entertainment. Held at a nightclub, our quarterly events feature several startups chosen to ‘showoff’ their products & services to influential bloggers, fellow tech-heads, investors, the media and those interested in learning about what’s hot in tech. An alternative to traditional networking events, Twiistup mixes it up with tunes, video, bites, beverages, prizes, swag and the unexpected.

We look forward to seeing you there!


Interview with

“ We were really attracted to the feature rich administration panel and Ajax product display [in Magento] ... This is clearly THE cutting edge shopping cart system available. To sum it up in one word IMPRESSIVE. ”

John Brenner, Focus Media LLC

Tell us a bit about yourself and

I formed Focus Media LLC about a year ago as a boutique development and SEO company. During that process, I was introduced to the owners of as they had a substantial eBay presence but no web property of their own. We wanted to deliver a really fun different type of site with extremely cool advanced features. That led us to Magento.

What technologies are currently implemented / integrated in the frontend and behind-the-scenes?

First and foremost, I would like to give a huge thanks to Amanda Nelson from 7 Design Group for her amazing design. From the front-end the only additional technology is Adobe’s Scene7 image viewer. For the backend, we have employed Joomla for additional CMS control, and ServiceObjects for AMAZING address validation and address correction.

Why did you choose Magento for the project?

We were really attracted to the feature rich administration panel and Ajax product display. The closer for me personally was the seamless one page checkout which I love.

What other solutions did you consider and/or evaluate?

We looked at ZenCart as an alternative but found it lacking in too many areas. The only other option we considered was building our own shopping cart with virtually no features.

What are your plans for the future with the site?

Foremost is product development, throughout the beta process we will be adding youth products and apparel. We will also be taking advantage of the promotional capabilities in Magento. Lastly and most importantly, we will be running huge promotions and giving away a lot of shoes!

Any recommendations for people evaluating Magento?

As this site [] is enterprise level, we are running 2 web servers with load balancing and a separate DB server. We saw tremendous increases in page load times when we moved the DB to a dedicated server. Of course anything you can do to increase caching is great.

Any final words of wisdom?

I would like to thank the entire Magento team for the hard work you all have done. This is clearly the cutting edge shopping cart system available. To sum it up in one word IMPRESSIVE. I have been very fortunate to be surrounded by a wonderful team of developers and designers and that is always the recipe for success!

PEAR Channel Updates

If you are experiencing issues with the Magento PEAR channel at, please note that the system is currently being updated. It should be up very shortly.

Stay tuned to this post for updates.

UPDATE (12:57 PST): Upgrade has been completed. Back to regular programming.

Design Guide Screencasts Now Available

We’ve created two new screencasts in order to supplement the Magento Design Guide.

In the first screencast we will walk you through the setup of Magento’s interface and theme directory, as well as how you can go about creating and assigning a new theme to your store front.


The second screencast covers creating a website that caters to multiple languages through modifying and creating translation files, as well as creating new themes per language store.



Calling all Testers

In an effort to continue to improve the Magento install and upgrade process on different environments and platforms, we’d like to build a community based team of alpha testers that will be able to provide us feedback. If you are interested, please complete the form and we’ll get in touch.


UPDATE: Registration is now closed. Thanks to the 75+ community members that volunteered. We’ll get in touch soon.

What are Magento’s Top Five Features?

Magento is a feature rich eCommerce platform. If you had to make a quick pitch to a client, which top five Magento features would make the list?

Here are our favorites:

1. Layered Navigation
2. Multiple site control from a single admin interface
3. Multiple themes and design flexibility
4. Catalog and Shopping Cart price rules (Magento’s rule-based pricing system)
5. Checkout Process - single page checkout and multiple ship-to addresses functionality

We left out some great features from the (short) list such as upgradeability (ability to upgrade without losing customizations), call-center functionality (order creation/editing), Magento Connect (MC) and package/extension distribution through PEAR, amongst many more.

What are your favorites? Let us know in the comments.

“The de facto standard for open source e-commerce”

I have been working with ecommerce software for quite sometime. I am very impressed with Magento. I believe it will become the de facto standard for open source e-commerce software ... it is so well done and does so many things right. I wanted to post a ‘congrats’ and ‘thank you’ to all responsible. I look forward to contributing what I can to this incredible project!

Quote from a recent Magento Forum post.

Magento 0.7.14800 Available for Download

We are happy to announce the availability for download of Magento Preview version 0.7.14800. The major highlights of the release include the mass/batch grid updates (see related blog post), order editing and canceling through the administrative interface, and a new installation process.

* Please note (important): The payment module checkout functionality has been redeveloped for PayPal Website Payment Pro, PayFlowPro and If you are using previous versions, we strongly recommend upgrading to the latest version.

New Functionality

  • Add support for Magento PEAR channel installation and upgrades of Magento Connect extensions. Including a bootstrap installation process
  • Limit shipping methods per country
  • Client side Credit Card validation per type
  • Order edit and cancel
  • Add/edit gift messages in admin
  • Ajax session expiration handling
  • Mass grid updates for customers and products
  • Reworked system configuration
  • Send product to a friend with support for limited access and number of recipients.
  • Polls visibility per store
  • Shipping status tracking using API for the various shipping methods (support for full tracking information will be added in future releases)
  • URL rewrites GUI

Enhancements and Bugfixes

  • Payment module checkout functionality redone for: PayPal Website Payment Pro, PayFlowPro and
  • Fixed cache lifetime and set cache by default during install, fixed cache options save
  • Added installModuleSystemDefaults for installing default values for fields
  • Fixed wrong target url in rewrites
  • Fixed bug with moving product to shopping cart from ordered items and with address saving in order creation
  • Product attribute saving bug fix
  • Minor install fixes
  • Fixed email sending problems when an order was saved
  • Multi shipping progress bar fixed
  • Wishlist ‘click here’ link fixed
  • Fixed problems with retrieve store configuration
  • Fixed automatic base dir calculation
  • Fixed vote timing in poll module
  • Fixed paygate config - added use CCV option for and payflowpro
  • Changed include_path order
  • Moved system/filesystem/* fields data to config.xml
  • Install improvements, added options for not using apache rewrites

Know Issues

  • When doing guest checkout with register option selected, and there happens a payment error, the customer should have to login before retrying, because the customer account is already created
  • Configurable products might be out of stock and not available to buy, even if they have available associated products
  • There is no payment method information available when using Paypal Express checkout

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