Magento Blog

Zappos’ Alfred Lin Brings Midas Touch to Magento’s Imagine eCommerce Conference

imageIn the world of eCommerce retailing, Zappos is King. The company built a tremendous base of loyal customers and brand advocates with its extraordinary customer service and free shipping on both delivery and returns.

That’s why we are so excited that Alfred Lin will be a keynote speaker at Magento’s Imagine eCommerce Conference, February 7-9 in Los Angeles.

Alfred Lin has been involved with Zappos since 1999 when he and now CEO Tony Hsieh first invested in the company through their VC company Venture Frogs.  Alfred joined Tony and the Zappos team in 2006 as COO and CFO and helped lead the company to being purchased by Amazon for more than $900 million in the summer of 2009.  Alfred is now at Sequoia Captial.

In addition to Zappos, Alfred has a near-perfect record of taking his companies through successful exits, leading TechCrunch’s Michael Arrington to don him the Midas Touch Man with $2 Billion in acquisitions under his belt.

Alfred will share some of the secrets to Zappos’ success and share his points of view on defining trends in eCommerce that merchants must understand to succeed in 2011 and beyond.

To learn more about Magento’s Imagine eCommerce Conference (Feb. 7-9th), the amazing line-up of all-star speakers and to register, please visit

Passions Run Deep for Magento Imagine eCommerce Worldwide Conference

And this is why the Magento Community Rocks!

Wow!  I am blown away.  The Magento Community continues to amaze me, and the desire among community members to attend Magento’s upcoming Imagine eCommerce WorldwideConference in February is just another example!

Last month we announced the Show Us Your Magento Passion contest.  We asked everyone in the Magento ecosystem - customers, community members, partners, merchants and even employees - to express their feelings for Magento or explain how Magento has impacted their lives and businesses through a creative photo or short video.  The best entries are chosen by popular vote, and winners will receive prizes ranging from an all-expenses paid trip to Imagine to a fun Magento Swag-bag, filled with great Magento gear (no, Magento employees are not eligible to win).

The entries we’ve received to-date are just amazing.  Here is a quick preview of just a few of the many creative ways people have illustrated their Magento passion:




If you’re planning to attend Magento’s Imagine eCommerce Conference, I encourage you to create your own photo of video showcasing your Magento passion, and ask your colleagues, friends and family to vote for your submission.  Submissions with the most votes win.  Who knows, maybe your conference pass or even your entire trip will be free!

If you are unable to join us at Imagine this year, we encourage you to submit a photo or video anyways.  Magento will feature photos and videos of our choosing at the Imagine conference, not to mention the swag-bag of Magento gear is very cool!  In either case, make sure to visit the Show Us Your Magento Passion website and vote for your favorite submission.

To learn more about Magento’s Imagine eCommerce Conference, please visit our conference web site at


If you have any questions, please feel free to contact me directly at rhonda at magento dot com

Forrester Analyst Brian Walker to Keynote at Magento’s Imagine eCommerce Conference

Magento’s Imagine eCommerce Conference is a little more than a month away, and it’s shaping up to be an unbelievable event.  In addition to already-announced speakers and topics, Magento is excited to announce the addition of Brian Walker, Principal Analyst, e-Commerce at Forrester Research to Imagine’s all-star roster of speakers. At the conference Brian will share with attendees interesting trends in eCommerce based on Forrester’s research and market data, as well as his point of view on the future of eCommerce.  Brian will also offer his insights into mobile commerce and its impact on eCommerce. 

Brian is a leading expert in eCommerce platforms, Multichannel commerce, and online retailing. His research focuses on the effect that technology advancements, operational needs, and changing consumer behaviors have on businesses, and also provides strategic consulting for Fortune 500 companies on their eCommerce strategies and operations. Brian is a dynamic and engaging speaker, and will bring important industry data and trends to Magento’s Imagine conference in a format that will be interesting and actionable for attendees.  Don’t miss Brian’s presentation.

If you haven’t already, now is the time to sign up for Magento’s Imagine Conference to hear Brian and all the other amazing speakers.  You can view a full speaker list and agenda on the Imagine Web site at

Register for the Imagine Conference

Want to Win a Trip to Imagine? Take our Imagine Challenge!


Do you love Magento?

Whether you’re a Magento Partner, Merchant, Developer or Enthusiast, we know you've got Magento Spirit and we want to see it! Show us your enthusiasm and passion for Magento and you could win a trip to the Magento Imagine eCommerce Worldwide Conference in Los Angeles – Feb 7-9 at the LAX Hilton.

Simply show us your Magento spirit by uploading a photo or video that demonstrates your love of Magento and enter it in the contest. Be creative!

Make us laugh, make us cry. Don’t hold back. The entry with the most votes by January 23rd will win our Grand Prize!

If you haven’t already heard, the Magento Imagine eCommerce Worldwide Conference is an event that will focus on shaping the future of eCommerce. The conference will bring together eCommerce leaders for two days of discussion, learning, networking, inspiration... and of course – imagination! If you work with Magento software, or are involved in eCommerce, this is the most important event you can attend in 2011.

Already planning on attending Imagine

You should purchase your registration pass as soon as possible. Registration and tickets are limited and selling quickly. If you are selected as a winner of the "Show Your Magento Passion" contest, you will get reimbursed for the cost your registration, or hotel!

Full contest rules, descriptions of prizes, and requirements are available on the Imagine Challenge Website

How to Enter:

  1. Show us your Magento spirit by going to the Imagine Challenge Website
  2. Register on this site or log in with Facebook
  3. Click Enter Now to upload a photo or video (videos should be no longer than 60 seconds).

  4. As part of your entry, tell us why you love Magento, how it has changed your life or the way it has revolutionized your business.
  5. Entries to the contest will be accepted from December 29 through January 14 and a winner will be announced on or before January 24, 2011.
  6. Share your entry with others and ask them to vote for you.


The Grand Prize winner, runner up and honorable mention prizes are determined by the photo or video entry with the most peer votes, so share the link with your friends and encourage them to vote for you!

For official rules, requirements and to enter our challenge, visit

If you have any questions please email me directly rhonda(at)magento dot com

Sponsorship Opportunities Available for Magento’s Imagine eCommerce Conference


Join Magento in Shaping the Future of eCommerce

Magento is bringing the best of the entire eCommerce ecosystem – experts, merchants, infrastructure providers, integrators and thought leaders – together for a three-day event to shape the future of eCommerce. This exciting event will provide attendees with insights, best practices and strategic vision to grow their eCommerce businesses in 2011 and beyond.

As the company is at the core of all eCommerce, Magento invites partners from across the ecosystem to participate in the Imagine eCommerce Conference. We have developed innovative and engaging opportunities for companies to join Magento at the event and in reaching 500 professionals dedicated to eCommerce.

By joining the Imagine eCommerce Conference as a sponsor, not only will you present your brand and offerings to highly qualified individuals, but you will also associate your brand with thought leadership and innovation in the eCommerce industry. The end-to-end packages include pre-event, onsite and post-event marketing, providing sponsors with a steady stream of exposure around this exciting global conference.

Magento has designed sponsorship packages to meet the needs of everyone in the eCommerce ecosystem, regardless of size or budget. We can also work with you to build a customized program to meet your specific needs. Become an Imagine eCommerce Conference sponsor and demonstrate your leadership and secure your place in front of the industry’s most influential visionaries.

For more information on sponsorship opportunities please contact us.

Magento’s Imagine eCommerce Conference—Registration Now Open! Save $100 with Early Bird Pricing


Registration to the exclusive Imagine eCommerce conference is now open. Hurry up and register now before time and space runs out. The special $100 early-bird registration is only available to the first 100 registrants.

The Definitive Conference on eCommerce

The Imagine eCommerce Conference is a must-attend event for anyone who uses the Magento platform or is part of the Magento ecosystem. The conference will bring together merchants, developers, eCommerce experts, technologists and marketing pros for a fun and intensive conversation about the future of eCommerce.

For complete conference information please visit the Imagine website at and be sure to secure your spot before space runs out.

Register for the Imagine Conference

Can You Imagine?

Join Magento for the first annual Imagine Conference. A show about shaping the future of ecommerce.
February 7-9, 2011, Lax Hilton, Los Angeles, CA
Over the last three and a half years, Magento has built a large and vibrant eCommerce ecosystem that spans the globe. The Magento community is 300,000 strong and growing daily. Magento Connect boasts over 3,000 extensions, and we now have more than 250 partners around the world. Our merchants, partners, developers and community are comprised of thought leaders and innovators in the world of eCommerce. Imagine what would happen if we brought them all together in one place to discuss the future of eCommerce?

That’s exactly what we did.

The result? The Imagine eCommerce Conference.

If eCommerce is core to your strategy, this is a must-attend event

Imagine eCommerce is for the “Magento Ecosystem”, that is those who make eCommerce happen around the globe; developers, merchants, technology partners, industry partners, solution partners and consultants. If you are a developer, an online merchant, a partner or a Magento enthusiast – Imagine is for you!

Major Magento announcements, experts and industry leaders - don’t miss this!

The conference is in Los Angeles and kicks off early Monday evening February 7th through Wednesday, February 9th, 2011. This exclusive conference will feature insights from industry leaders, peer-lead dialogues on business strategy, technology, marketing, merchandising and a healthy dose of fun. During this time together we will blend keynotes, general sessions and panels covering key trends and break out sessions for both developers and business minded conference attendees.

Space is limited ... reserve your spot early!

Magento will be opening registration on December 9 at 5am Pacific Time. Registration costs $895 for the full conference, but we are offering a special $100 “early-bird” discount to the first 100 attendees who register before December 20th.  The conference will sell out quickly, so don’t wait! 

Learn more about the Imagine eCommerce Conference at

Special Note to Magento Solution Partners: Join us on Wednesday, February 9th for the Magento Partner Summit and Awards

Immediately following the Imagine eCommerce Conference, Magento will be hosting selected solution partners for a Magento Partner Summit. This special half-day event will bring Magento and its executives together with top partners to discuss the future of Magento, showcase new products and collaborate on growing the Magento ecosystem. The Partner Summit will close with an exciting and fun awards dinner, where Magento will recognize the amazing achievements of its top performing partners in 2010.

Questions? Reach us at . We hope to see you then!

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