Magento Blog

Magento Enthusiasts Gather in Belarus


On June 21, 2011, with the assistance of Magento Inc. and some official Magento partners, aheadWorks Co. held the very first Meet Magento Belarus.

100+ participants were present at the Johannes Rau International Centre for Education and Exchange where the conference was held. The representatives of 38 companies from Belarus, Russia, the Ukraine, and Latvia traveled to Minsk to attend the event.

The speakers from the Ukraine and Belarus covered a wide range of topics including such trendy directions as Magento Mobile, agile methods, building development environment for Magento, social networking and the future of the eCommerce software platform.

The Magento enthusiasm was contagious, spreading to students, experienced developers, marketers, and shopkeepers. Everyone had a great opportunity to develop their expertise, exchange opinions about Magento, share their experience, and discover new business partners.

The importance of promoting and supporting the Magento movement in the local community was evident throughout the event and even in the comments of participants.

Thank you to everyone who made this event a great success!

To find more Meet Magento events near you visit

Bargento 2.0 in Madrid


Become a member of the Bargento club in Moncloa, Madrid. on Tuesday June 28 , 2011, for an all day event. Join our expert presenters and workshop specialist, hear what news we have in store for the product, partners and community, rub elbows with your peers, compete in sweepstakes, and much much more. Space is limited and the event will sell out!


Event Highlights:

Meet Magento Europe

Thomas Fleck, Magento's European Marketing Director, will be giving the Keynote presentation on the Magento product and the Solution Partners Program.

Expert Presentations

Local experts will cover integration challenges, platform optimization and other important topics.

Workshops and Barcamp.

Industry specialists will be on hand to help you with whatever problems are ailing your web stores.


This event will bring together users and suppliers and provide a platform to discuss successful endeavors.

We look forward to seeing you there!


Magento Was the Life of the Party At IRCE


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Magento stormed the IRCE in San Diego with an eager team including Roy Rubin and Bob Schwartz. Our boldly decorated booth quickly turned into a beehive of activity, constantly filled with traffic and enthusiasm. Before long we were surrounded by merchants and solution partners, energized by the Magento brand.

Magento Enterprise Edition came to life in live demonstrations. Businesses, of all types and sizes, came to engage in conversations to learn how Magento Enterprise can improve their store’s overall operation and stimulate business growth. Everyone from wine vendors, jewelers, and social cause businesses to aggregators of multi-stores and websites came to see how Magento can help grow their online presence.

Sporadic 10 minute online shopping sprees brought huge crowds to our booth. They watched as winners frantically tried to fill their virtual shopping carts, with the computers, luxury watches, and shoes of live Magento based stores, before the time limit expired. Many hung around just to be a part of it.

Merchants that flowed out of our booth flowed into the booths of our 40+ solution partners. It truly was a non-stop hub of eCommerce conversation and interactions, energy and excitement.

Overall IRCE was a fantastic show and a new height of success for Magento. Thank you to everyone who visited booth 1515, it was absolutely one of our most exhilarating events yet.

See more photos from IRCE!

Magento Developers Paradise 2011



Photos by: Rico Neitzel (Büro 71a)

At the second annual Magento Developers Conference, over 100 attendees basked in the sun on the beautiful Balearic Island of Ibiza . They buried their feet in the sand and swam in the Mediterranean Sea. They took boat rides and ate lavish meals; drank cocktails, danced and mingled. They had their fun in the sun but for the most part, in the true spirit of the conference, the developers did what developers do. They coded. They developed.

They developed their expertise, putting to use a program with more than fifteen speakers. Magento co-founder and CFO Yoav Kutner, members of the Magento Core Team, and many Magento partners enlightened the crowd with a range of topics. They wowed the many in attendance with presentations on new releases, the full capabilities of Magento’s open source platform, its best uses, and what’s in store for the future. Creating the biggest stir on the island were the lectures covering what can be expected for Magento 2, which is currently under development. MDP attendees were impressed with Magento’s focus on improving the core and performance as well as Magento’s willingness to consider community input for new features and enhancements.

Attendees developed their skills by comparing notes and success stories with other developers. We were happy to see many Magento community members from last year working together with first time MDP attendees to share and hear what’s new in Magento product development. At the Hack-a-thon event, a favorite amongst attendees, four teams worked together for four hours to produce four extensions now available on Magento Connect. At MDP attendees did not just learn, they created.

All the jet skis, the music and the sightseeing. Developers crave not these things. They came here for the coding. To evolve. But I am sure all the glitz and glamour of Ibiza, Spain was a nice bonus.

We would like to thank Thomas Fleck and his team for organizing this wonderful event. Thank you to the amazing speakers. And a special thank you to all of the attendees. Everyone helped make Magento Developers Paradise 2011 a huge success.

We hope to see you next year!

The Magento Ecosystem Invades IRCE



Magento has become synonymous with eCommerce.

And this is completely evident at IRCE.

No matter where attendees turn at IRCE they will find a Magento Solution or Industry partner.

Magento will be center stage in booth 1515 surrounded by over 40 partners. Whatever you need to drive your online store, Magento and our partners have you covered.

Magento Open eCommerce = Powerful and Flexible!

Visit us at IRCE and…

  • Speak directly with a member of the Magento executive team.
  • Witness the Magento advantage for yourself with live demos.
  • Enjoy the energy, innovation and the fun that is Magento!
  • Take part in an awesome promotion (think online shopping spree!) with Magento and its many partners.

Magento Shopping Spree @ IRCE


Join Magento in San Diego at the IRCE Conference from June 14th-17th with 7,000 other Internet retail experts, 157 speakers, 500 exhibitors and eCommerce decision-makers. With a little help from a few partners, Magento will be showcasing our Enterprise and mobile platforms and several lucky IRCE attendees will win valuable online shopping sprees from select Magento merchants.

Lounge & Learn with Magento

Our hip, state-of-the-art booth will be decked out with comfortable couches, monitors and will be staffed with our best representatives. We will be giving live demonstrations of Magento Enterprise “in action” as well as demos of some of the mobile apps on iPhone and Android that our customers are using. After visiting our booth you will see why Magento is the fastest growing eCommerce solution on the market. If you are already a customer you can expect to learn what Enterprise is fully capable of and if you are not already using Magento Enterprise you will learn why you should be!

Meet Our Executive Team

The Magento Executive team will be at our Booth 1515 throughout the show. Be sure to stop by to meet Magento CEO - Roy Rubin, President - Bob Schwartz, VP of Sales - Jary Carter and VP of Business Development - Phil Robinson.

Set up a time to meet with our team at IRCE!

  • Merchants and Solution Partnerships
  • Technology and Industry Partnerships

Can You Spend $2,500 in Only 10 minutes Online?

Six lucky IRCE attendees will have the chance to win an online Magento Shopping Spree from selected Magento merchants for up to $2,500. Winners will have only 10 minutes to surf, browse and spend! Be sure to visit our partner booths for the chance to increase your prize amount. Don’t miss your chance to win and join in on the fun!

We look forward to seeing you in San Diego!

Magento @ Next Conference 2011 Berlin


Nestled in a rustic train station in Berlin Germany over 1000 people from across the world, 155 of them speakers, gathered at the Next Conference to talk creation and relevance, business development and innovative marketing, all in the name of Data Love.

Next Conference Highlights

  • In the spirit of the Data Love theme, Magento’s VP & GM of Europe and Middle East Asia Michel Goossens, gave a presentation on pulling data to analyze customer purchases and behavior so that Magento based rules can be created to customize a web store’s segmentation and offering using the data realized. While Michel was speaking, our all-star Magento Paris marketeer Sophie Camberou answered questions and showcased the Magento brand from our styled out booth.
  • Magento finally got to rub elbows with OTTO, next commerce, and SinnerSchrader. Thank you all for making bringing your experience to Next. We would also like to give a special thank you to Managing Director of next commerce Moritz Koch as well as CEO of SinnerSchrader and co-chairman of the Next conference Matthias Schrader.
  • Magento President Bob Schwartz even learned how to get in shape from Tim Ferris, the impressively intense author of New York Times bestseller “The 4 Hour Body.”

Great event, great people, great sponsors, and great speakers. Go Data Love and Go Go Magento.

The Dutch Show Their Passion for Magento at Meet Magento NL 2011


Meet Magento - Netherlands 2011

The annual Meet Magento Netherlands was held last Thursday, May 19 in the quaint town of Ede. In its third year, the one day conference grew considerably from the previous year with over 300 attendees, community members, speakers and sponsors. The program featured more than twenty speakers with a mix of Magento keynotes, from Bob Schwartz and Baruch Toledano, in-depth technical breakouts and interesting marketing sessions.

Magento Passion

Throughout the event you could feel the passion for Magento! Many of the attendees were excited to be there and learn more about Magento. The energy started right from the opening session from Meet Magento organizer and host, Guido Jansen, and enthusiastic moderator, Anouschka Laheÿ.

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Click on Images to Enlarge

In the closing session, Anouschka asked Bob Schwartz what struck him most about the event. Besides joking about his difficulty pronouncing Dutch names, Bob said, "The energy here is great! All of the attendees and partners are fantastic. I have had so many interesting conversations about how they can expand beyond the borders and go global."

The sponsors kept the buzz going with creative elements to their booths. The Copernica attendees showed their spirit by coordinating in red ties and Converse sneakers, Byte Internet had girls dressed in costume and Kega was even giving away a ticket to the Magento Developers Paradise for a referral of a developer that gets hired by the company.

The event closed with a high energy drawing of 28 giveaways from sponsors that totaled over €10.000 with the top prizes awarded to Karin Troustgeschenk for a remote helicopter and Tom Nieuwenhuis of Scorg IT for a Magento U training.

Thank You

Thank you to all of our sponsors for your continued support of the Magento community!

Platinum Sponsors: Realvine, Emailvision, Exact & Dealer4Dealer

Gold Sponsors: ABC Mail, Byte Internet, Copernica, Icepay, Jira ICT, Madia, MediaCT, Multisafepay, 42 Functions, 100% Magento

Silver Sponsors: aheadWorks, Emperium, Kega, Nic. Oud, PayPal, XLS Hosting, Zebd

Following the close of the event, Magento held a special meeting with all Solution Partners in attendance. The summit featured interactive discussions between Magento management and partners, and allowed them to provide important feedback.

A very special thank you to Guido Jansen, Mark Dekkers, Tanja de Boer and all community members who made the event possible! Stayed tuned for more Meet Magento events this fall!

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Photos by Ray Bogman from

See more photos from the event on Meet Magento Netherlands flickr stream!

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