Magento Blog

Magento Ninjas Gather in Tokyo for Inaugural Meet Up

Earlier this month, the Magento community hosted the first Magento Meet-Up in Shibuya, Tokyo.  This inaugural event attracted over 60 developers, vendors, and merchants, including Kaiser and Kraft Japan, and Rewind, an innovative yo-yo company. Attendees had a chance to meet and share ideas with other developers, with Baruch Toledano, the director of product marketing at Magento, and with members of the GSI and PayPal teams.


Hirokuza Nishi, the Meet Up’s organizer, Miho Nakano, the frontend developer of Styletune, Inc., and Taku Fujita, CEO of Cototoi Factory, Inc and self-described Web-solution evangelist, spoke about Magento’s many features and advantages.  Takhiro Hisasue, CEO of Flatz, Inc., grabbed everyone’s attention with his colorful and entertaining comparison of eCommerce shopping carts, demonstrating that Magento is the strongest “eCommerce ninja” with the best shopping cart available.

At the end of an exciting day, the speakers and attendees gathered at The Hub, a local British pub in Shibuya, to trade tips and share stories.

The first Magento Meet Up in Tokyo was a huge success.  Don’t miss your chance to join the next Meet Up, and be on the look out for more local Magento events coming next year!

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Magento’s Imagine eCommerce Conference 2012 - Coming Soon!


When we finally decided to proceed with the first-ever Imagine eCommerce Conference this past February, it was already early November. In typical Magento fashion, we left ourselves just 90 short days to assemble a world-class eCommerce event. But, with the help of the 600+ attendees, the Magento Community, incredible speakers and fantastic sponsors, we together created a three-day conference that was truly special.

Imagine 2012: Bigger, Better and Coming Soon!

While Imagine was an incredible experience for everyone, we vowed to give ourselves more time for the next event.

That’s why I am excited to announce that planning for Imagine 2012 is officially underway. Our conference team gathered last month in Magento’s LA headquarters to begin dreaming up an incredible event that is sure to beat Imagine 2011. And while the meeting was not catered by LA’s famous food trucks (though there were delicious cookies in the kitchen), the meeting was packed with the usual creativity, Magento passion and community focus that makes Magento so special.

I cannot wait for Imagine 2012!

New Site & Blog for 2012

While I do not yet have any more specifics to share with you about Imagine 2012, I can tell you that planning is well underway and we’ll be announcing much more information very soon. We have re-launched the conference website and created a new blog to bring you all the up-to-date information as soon as it is available.



Please follow along on our site, blog and Twitter #MagentoImagine to be the first to know about exciting Imagine 2012 news. And of course, we’d love to hear from you! Are there topics you want us to cover? Speakers you’d like to present? Give us your thoughts here.

Meet Magento Roadshow Completes Another Successful Tour


After a successful tour in the spring, the Meet Magento Roadshow in Germany went on tour once again, from November 7th to 11th, 2011, to visit Frankfurt, Stuttgart, and Munich.  With more than 500 merchants, eCommerce leaders and partners, in total, the events were filled with excitement and were buzzing with discussions about Magento and the eCommerce industry.

Michel Goossens, Magento VP & GM of EMEA, and Thomas Fleck, Magento European Marketing, started off each event with an Opening Keynote, which discussed the latest Magento products.  Additionally, the attendees had the chance to hear from more than 25 eCommerce experts, as they shared their Magento experiences, along with a few tips and tricks, and meet with Industry Partners, who presented their products and services.

Meet Magento Roadshow has proved to be very valuable, and, according to Michel Goossens, ”it has given local merchants and partners the opportunity to meet and build relationships with each other, which will help lay the foundation for greater success in the future.  We have been extremely pleased with the outcome of these events.”

With the overwhelming success of these latest events, be sure to look out for more local events coming in 2012!


Meet Magento UK 2011 - Magento Took London By Storm


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On Wednesday, October 26, Meet Magento UK took place in London to a sold out, standing room only crowd. Over 400 attendees stormed the Queen Elizabeth II Conference Centre eagerly awaiting the first ever Magento event in Britain.

Industry Partner Meeting & Solution Partner Summit

The Magento week actually started on Tuesday, October 25 with an informational session on the Magento Industy Partner program and a special summit for all UK Solution Partners. The summit featured interactive discussions between Magento management and partners, and allowed them to provide important feedback.

Magento Keynotes & Exciting Content

The Meet Magento program kicked off with an opening keynote, from Magento Co-Founder Roy Rubin who spoke about Magento milestones, the eBay acquisition and the future of commerce through X.commerce. Roy also gave insight into Magento products like the new Magento Connect, plans for Magento 2.0, Training and Certification. Roy also announced the newest solution, Magento Enterprise Premium Package.

Over 15 speakers presented on the latest topics and current trends around the Magento ecosystem. The in-depth program offered various case studies, interesting presentations for merchants about customer loyalty and conversion rates and panel discussions for developers, with lots of tips for performance issues. If you missed any of the speakers, be sure to download the presentations from the website.

Magento is Here to Stay

Throughout the day the conference was buzzing with merchants, developers, partners and over 15 sponsors exhibiting their products and services. It was evident that the UK is a huge and growing market with incredible opportunity for Magento and our ecosystem. Roy Rubin said it best: “The question isn’t ‘Why are we here?’ But rather ‘What took us so long?’ One thing is for certain - Magento is here today and we are here to stay!

In true Meet Magento fashion, the conference ended with the legendary after show party at the vibrant Namco Station. Attendees took the opportunity to relax and network with the Magento leadership team, while bowling, riding bumper cars and playing video games all night.

Thank YOU

First and foremost, we would like to thank the entire Magento UK Community. It is amazing what YOU, our community are doing together with Magento. Thanks to your excitement, engagement and feedback, it is clear that Meet Magento will be back for more!

We would also like to thank all of our sponsors for your continued support of the Magento ecosystem. You are truly vital to the success of Meet Magento.

Platinum Sponsors: eBay, PayPal, X.commerce and Rackspace Hosting

Gold Sponsors: WebShopApps and Sage Pay

Silver Sponsors: Emailvision, Sweet Tooth, PEER 1 Hosting, Listrak, WorldPay, NBS System, Sortal, On Tap, Skrill, The Pixel, aheadWorks, Sum All, InventCommerce and Postcode Anywhere

Finally, we would like to provide a very special thank you to Johan Terpstra and our Meet Magento UK host. Johan is Co-Founder of Intus Heathcare, an active Magento community forum leader and ensured the program was a great success.

Check out the video recap below and stay tuned to our flickr stream for more photos of the event, sponsored by Skrill.

Photos Courtesy of Tim Hodges

Listrak and Magento Touch Down in Denver


Join Magento and Gold Solution Partner Listrak for Retail Forum Denver. Phil Robinson, Magento VP of Business Development, will discuss the latest eCommerce trends and give a brief state of the union on Magento. Listrak will be featuring results and information from a study they recently published on best practices of the IR500 for reducing shopping cart abandonment.

Network with Magento and Listrak representatives and talk with your fellow e-retailers and eCommerce enthusiasts.

Event details:
Tag Restaurant
Denver, Colorado
November 3, 6:00-8:00pm.

We look forward to seeing you there!


eCommerce Forums arrive in Bordeaux


Please be our guest at the Bordeaux eCommerce Forum on October 24th.

Magento is hosting this event with our Gold Solution Partner Smile on October 24, 2011. This eCommerce Forum is dedicated to eCommerce marketing directors, sales managers and general managers, and will focus on how Magento solutions can optimize your eCommerce project. 

Smile will lead the discussion on how Magento successfully meets the needs of the eCommerce industry, and you will learn how Magento features can help grow your eCommerce business.  Attendees will also have the opportunity to hear from our customer, Comtesse du Barry, who will share their Magento experience with you!

Additionally, the following topics will be covered:

  • • Merchandising
  • • Segmentation of clients
  • • Marketing Tools
  • • Integration with third-party servers, like ERP, CRM, Business Intelligence

This event is free of charge, but space is limited.  Don’t miss your chance to speak with representatives from Magento and Smile and talk with other companies just like yours!


Only 20 Tickets Left for Meet Magento UK


Only a few more days until Meet Magento storms into London for the first time and tickets are selling fast! In fact only 20 TICKETS are left before this exciting conference is completely sold out. If you’re in (or near) the UK and are still on the fence about attending, here is some added motivation:

The Top 5 Reasons To Attend Meet Magento UK on October 26:

  1. Meet the Magento Team
  2. Meet the Magento Team personally and get the latest platform updates, products and insights into Magento and learn what’s going to happen with Magento and X.Commerce.

  3. Hear Exciting Content
  4. One full day of exciting content with 15+ high-profile speakers, including a special keynote by Roy Rubin, covering all aspects of Magento & the eCommerce ecosystem. Learn about new trends, best practices and strategic visions to grow your eCommerce businesses.

  5. Build Relationships
  6. Network with 400 of your peers and decision makers to compare ideas, strategies and passions. Gain the best knowledge available from people who live for eCommerce and Magento everyday.

  7. Talk 1-on-1 with eCommerce Experts
  8. Our dedicated exhibition area features eCommerce experts who will share their Magento experience with you. Address issues you are currently facing and get the solutions you need.

  9. Let it Rip at the After Show Party
  10. Meet Magento is never complete without a legendary after show party, which will take place at Namco Station. Located next to the London Eye and only a five minute walk from the Conference Centre, finish the day by strengthening your new connections and unwinding after an exciting day of eCommerce content.

Ready to register? Great! Click here, and we’ll see you there!!!


Live From Innovate: Day 1


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X.Commerce pulled out all the stops in making Innovate 2011 a world class event. From the ballrooms turned arena-esk breakout speaker stages, to the three-story “X “draped on the main conference window at the Moscone Center in San Francisco. Today would be the day commerce harmony was born.

The first open ecommerce ecosystem

As always holds true with innovation, technology is the future. The X.commerce fabric will be an environment that will allow ground-breaking technology to work together. Technologies like Adobe analytics and Facebook open graph can be woven in through the fabric and integrated with Magento. Through the fabric stores can push their products to eBay and other marketplaces to bring their merchandise to a worldwide market of millions of consumers.

Magento Connect is a simple and effective extension store.

With Magento at the center of, Roy Rubin demonstrated a new, rejuvenated Magento Connect, where extensions can be purchased and directly integrated into Magento Go stores. Merchants will now have the flexibility to customize their stores using extensions. They are given simplicity with the user-friendly store interface that can activate extensions in just a few clicks. And with the new Trusted Certification emblem attached to Magento certified extensions, merchants are given a resilient confidence.

With a new interface poised to provide developers with plenty of work, they hit the ground running by taking the beta certification exam to become officially affiliated with Magento.

With all of these unified technologies merchants can make shopping easy.

The future is starting today, with a community that works with customers instead of against them, even giving customers their own commerce identity. We have grown accustomed to Google and Facebook providing us with our personal and social identities; today Paypal unveiled Access, a commerce identity where one login takes you from browsing to the end of your purchase with Paypal. No longer will shoppers have to create a separate account with every merchant.

To combine online and offline shopping the new “Local” eBay feature will allow customers to locate and purchase the products they want online, for them to pick up from local stores.

Toms one-for-one business model

To conclude the day, Blake Mycoskie of Tom's shoes explained his remarkable story of giving. The charitable shoe company founder broke down his one-for-one business model and why ecommerce was instrumental in achieving his dream of providing shoes to children around the world. By the end, after many laughs, the crowd rose to there feet in applause.

Today was only the first day and already the conference has paved a new and bright future for the world of eCommerce and its ecosystem.

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