Magento Blog

Top 4 Takeaways from


The more things change, the more they stay the same—especially when it comes to the world of retail. Though the industry is shifting to accommodate a world of increasingly digital and mobile customers, attendees at’s Annual Summit this week were quick to note that above all, serving the customer is key.

With that in mind, we’ve compiled the top 4 takeaways from the event to help you serve your customers better:

1. Connect with your audience. Followers are the new foot traffic, said Open Sky’s John Caplan. Use this to your advantage and connect with your audience. Rather than focusing solely on how the customer is shopping, determine what emotional connection the customer shares with your brand as apply those insights. As WebTrends pointed out, 41% of online shoppers buy more after receiving a personalized email offer. Give customers a 1:1 shopping experience as if they’re standing right in front of you.

2. Deliver seamless experiences. “Omni-channel” and “multi-channel” were big buzzwords at the conference, as HSN’s Bill Brand pointed out. While digital marketers touted the importance of creating unique content for all social media channels to reach engaged customers, direct marketing is still effective in getting customers to hit the “buy” button. Use an integrated approach to get the most reach.

3. Find your mobile fit. Unsurprisingly, mobile continues to be the fastest growing channel for many attendees and is still accelerating. Responsive design is still on everyone’s lips. Make sure the mobile strategy you pursue aligns to your business to better attract and retain customers. Are you really ready for a responsive site? Side note: A well thought out mobile strategy is an excellent way to connect with your audience, too (see point #1).

4. Chicago Public House makes a mean cocktail. Those drinks were seriously good – thanks to everyone who joined us for happy hour on Monday night (and double thanks to Guidance for providing the drinks all night long). We had a blast partying with you!

Congratulations to Laura Arand of Cornerstone Brands, our grand prize #MagentoMania winner! Thanks for joining the festivities with us. Be sure to send us some photos from Magento Imagine.

What did you take away from Tweet your learnings to @Magento and check out some of the best photo moments on Facebook.

-The Magento Marketing Team

Click images to enlarge.

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Join Magento at Fashion Digital New York


Magento is at the Intersection of Commerce and Couture in NYC!

On October 8-9, over 600 digital executives from prominent fashion brands will be in New York City for Fashion Digital New York (FDNY), and Magento is proud to be the lead sponsor.

Like Fashion Digital Los Angeles (FDLA), this is an exciting opportunity to network with eCommerce leaders in the fashion industry from major brands like Kate Spade, Rebecca Minkoff and Calvin Klein Inc.

On day one, Magento will be holding a workshop, “Increasing Conversion through User Experiences,” led by Danny Essner, Senior Manager of Merchant Marketing. He’ll show merchants how to leverage incredible user experiences that actually increase website conversion, and highlight examples of merchants who have grown their online businesses through user experience. Danny will also interview Doug Glickman, Director of eCommerce for, about creating incredible experiences by blending commerce and content.

On day two, during the general sessions, Magento's Ben Pressley, Head of Enterprise Strategy and Business Development, will cover “The Future of Mobile and Commerce” by discussing Mobile’s impact on commerce. His presentation will draw on the experiences of thousands of Magento and eBay customers as well as eBay’s thought leadership and research.

We’d like to extend a special invitation for you to join us at the conference, and, as a Magento guest, you can save 25% with Promo Code: SPK-MAGENTO

Register Now

For more information, visit

We hope to see you there!

Magento Takes on Shop.Org: Day One


Over 4,400 digital and omni-channel retail professionals and exhibitors, including our Magento team, descended on Chicago’s McCormick Place Monday evening to talk next generation retail at the annual Summit.

The opening night EXPO Hall reception, where attendees could mingle, network and prepare for the coming discussions and deal-making, kicked off the two-and-a-half day event. Opening events included keynotes from Tory Burch executives and marketing professor Jonah Berger. In the first address, Miki Beradelli, Tory Burch CMO, and Matt Marcotte, SVP of Global Stores at Tory Burch, emphasized that, while technology is taking over retail, the essentials—focusing on the customer and the persistence of email marketing—still matter. Berger, meanwhile, spoke to the importance of word-of-mouth marketing, which he broke into action steps like defining social currency and identifying social triggers. Afternoon breakout sessions touched on topics like omni-channel initiatives and the convergence of digital marketing and eCommerce.

Magento, in particular, started the summit with a festive bang, hosting an opening night party (with co-sponsor Guidance) at the gastro pub Public House. Invited guests could drink a Magento-themed beverage and chow down on sliders, pizza and other comfort foods. Some even modeled Magento gear in the provided photo booth.


One topic of discussion at the shindig included Magento Mania, a conference-wide contest to help demonstrate the breadth of the Magento ecosystem. All attendees have a chance to win a gift card to one of our partner sites, as well as to Magento’s annual Imagine Conference in 2014. Full details on how to play can be found here on the Magento Blog as well as at Magento booth #603 on the conference floor.

Check back here in the coming days for our key takeaways from the summit!


Magento’s Guide to


With more than 4,000 attendees, 200 exhibitors, and 100 speakers headed to Chicago next week for’s 2 ½ day Summit, there are a lot of events to keep track of. We want you to spend less time with your nose in the schedule and more time learning how to rock retail, so we created our own Guide.

Monday, September 30
Check-in, throw on your favorite outfit, and then run over to Public House at 7:00 pm. Drinks and food are on us – including the secret signature cocktail from our partners at Guidance. (Tip: RSVP here to guarantee your spot!)

Tuesday, October 1
This is a big day. Don’t worry, we’ve got you covered.

  • 7:45 am: Breakfast is the most important meal of the day, so be sure to fill up now. (Lakeside Ballroom E354)
  • 8:15 am: Kick off the Summit with the opening keynotes from NRF and Tory Burch. (Lakeside Ballroom E354)
  • 10:15am: Word of mouth is crucial. So crucial, that we’re spreading the word about Jonah Berger’s presentation on “Why Things Catch On”. (Lakeside Ballroom E354)
  • 1:00 pm: Swing by the Expo Hall to get some one-on-one help on your website fro, the pros at Precision Dialogue and e-Tailing Group.
  • 1:30: You’ve got 15 minutes to get to the next session, but stop by Magento’s booth (#603) on the way for a chance to play #MagentoMania. (Unless you don’t want $500, in which case, nevermind?)
  • 1:45: Find out what 15 things you can do to make more money next week in this breakout session with Razorfish, Mass Relevance, and more. (Room E353)
  • 3:30: One more breakout session before the reception. You can do this! We recommend this one. It’s all about the experience. (Room E450 A)
  • 6:00 pm: You did it! Now go celebrate your hard day’s work. Head over to the Field Museum for the reception. There are even free shuttles from Lakeside Center.

Wednesday, October 2

  • 7:45: You’re two days into this event. Breakfast is crucial. (Lakeside Ballroom E354)
  • 8:15: Soak up some words of wisdom from the woman herself,’s Vicki Cantrell. Then enjoy the comfort of your seat a little longer and stay until 9:30 to learn more about the importance of your Digital DNA. (Lakeside Ballroom E354)
  • 10:15: Where do you go from here? Good question. Find out in this panel with OpenSky, Long Future Media, Wanelo, and Trunk Club. Bonus: You can still stay in your seat! (Lakeside Ballroom E354)
  • 12 pm: Have you played #MagentoMania yet? Swing by while everyone else is off at lunch for your chance at $500 (booth 603).
  • 1:15: We think Nike’s done a pretty good job at… well, everything. American Express, Saks, and HSN aren’t too shabby either. Learn how to connect customers to what they love from this expert panel. (Room E450 A)
  • 2:15: Time for an afternoon pick-me-up. Productivity: Brought to you by coffee.
  • 3:00 pm: Last breakout session of the event! We recommend checking out this promising session with Threadless, Sephora, and more. (Room E451 AB)

Whew, that’s a lot of great sessions. See you Monday night at Public House!


Meet Magento at - RSVP to Our Networking Party and Play Magento Mania


The Magento team will be at the Annual Summit in Chicago, September 30 - October 2.

Party with Magento on Monday Night

We're kicking off the event with one of our world-famous Magento parties on Monday, September 30, 7:00 - 11:00 pm, at Public House, Chicago's hottest gastro pub. Enjoy great food, fantastic local brews and network with the Magento team, our partners and other merchants. Our Solution Partner Guidance is hosting the Bar, so be sure to try their signature cocktail at the party! The party is free, but please RSVP to secure your spot.


At Summit, Visit Magento and eBay Inc. at Booth #603

Join Magento in eBay Inc. booth #603 to play Magento Mania and discuss how we can help you take your business to the next level.

And Don't Miss Magento Mania For a Chance to Win $500 Gift Cards and a Ticket to Imagine 2014

More than thirty Magento Solution and Industry Partners are exhibiting at and they're giving away $500 gift cards from some fantastic online retailers. Visit Magento in eBay Inc. booth #603 for a Map of our partners' booths and a punch card. If you visit five or more of our partners and bring the punch card back to booth #603, you'll be entered into a drawing for a ticket to Magento Imagine 2014. The more partners you visit, the more chances you have to win a gift card!

We can't wait to see you there!

MagentoLive UK is Sold Out!


We have closed registration for MagentoLive UK due to the overwhelming demand. Click here to be added to the waitlist. We have reserved a few passes for guests of our sponsors; contact your CSG representative or one of our Platinum, Gold and Silver event sponsors for more information.

We’d like to send out a big thank you to our ecosystem and the UK community for their enthusiasm and support for this event. We can’t wait to see you in London!

Attendees, keep an eye out for email updates. Follow the event on Facebook and Twitter, and use the hashtag #MagentoLive to talk about the conference!

Couldn’t make our London event? MagentoLive Germany will be in Munich on November 12, 2013!

Magento at WWD’s Fall 2013 Digital Forum


On September 18th, Magento had the pleasure of attending the Fall 2013 WWD Digital Forum at New York’s Asia Society. For all of our fashion and beauty merchants, this is an event hosted by WWD editors and addresses everything from mobile technology to social media marketing, eCommerce and beyond.

We heard from several influential speakers throughout the day:

  • GAP’s Global Director of Digital and Social Media, Rachel Tipograph explained how to make the shift to Lo-Fi Marketing using social tools like Instagram and Tumblr.
  • Larry Promisel, SVP of Digital Commerce at the Camuto Group discussed the evolution of the Vince Camuto brand and their plans for a new eCommerce site.
  • Julia Goldin, Global Chief Marketing Officer of Revlon gave an inspiring talk about how to build an iconic brand (see photo below).
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  • U.S. Director of Digital Marketing for Benefit Cosmetics, Claudia Allwood demonstrated how ‘laughter is the best cosmetic’ and taught the audience best practices for how to engage in social media in a fun, yet professional way.
  • Amy Jain and Daniela Yacobovsky, co-founders of Magento site, BaubleBar showed us how to respond to customers in real time by making use of data and analytics.

  • If you have the opportunity to go to the next WWD Digital Forum, we highly recommend it as it is a fantastic opportunity to stay current with the latest in digital trends and you’ll walk away with actionable insights to help you move your business forward.

    For more information about Magento and the fashion industry, please visit

MagentoLive Germany: Introducing Our Keynote Speakers


Um diese Informationen in deutscher Sprache zu sehen, klicken Sie bitte hier

Join Magento in Munich on November 12 for our first ever MagentoLive Germany event! Magento events are unique in that we bring together our top leaders and commerce experts to facilitate a great day of information, insights, networking and collaboration. You’ll hear from industry leading experts, learn about the future of the Magento roadmap and leave with best practices for ways to move your business forward in a rapidly changing commerce landscape.

We’re delighted to announce a few of our keynote speakers for the event:


Thomas Husson - Vice President and Principle Analyst, Forrester Research

Thomas’s research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people's attitudes and behaviors.


Roy Rubin, Magento Co-founder and Chief Operating Officer

A pioneer in the field, Roy is focused on ensuring that customers and partners are empowered to grow their businesses using the Magento platform. He directs the organization’s strategy and oversees all of Magento’s business efforts.


Jimmy Duvall, Magento Head of Product

Jimmy joined Magento in 2012 as head of the Magento product group. Coming from GSI Commerce, now referred to as eBay Enterprise, Jimmy has had a long history with eCommerce and his expertise and knowledge in the industry is reflected in producing innovative and market-leading products for Magento.

Throughout the day we’ll also be hosting a variety of panel and breakout sessions that offer valuable takeaways for everyone:

Merchants – We will discuss your ongoing needs and hear directly what’s on your mind. We’ll share how Magento can help grow your business today as well as prepare you for the unknown demands of tomorrow.

Developers – This is your opportunity to interact directly with merchants, hear about their needs from a first-hand perspective and make valuable and long-lasting professional connections. Hear about innovations by others in the community and learn about to stay one step ahead of your customers’ needs.

Solution Providers – Connect with prospective merchants who are looking for your services today! And gain valuable insights into Magento’s future, arming you with proprietary ammunition to help facilitate your business growth.


We look forward to meeting you in Munich!

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