Magento Blog

Magento U Training Courses Now Available On-Demand


We launched Magento U at our Imagine eCommerce Conference this past February to support the growing need for trained Magento developers, designers and systems administrators. Since that time we’ve run dozens of classes throughout the United States and Europe, training hundreds of students.

As demand for the Magento platform continues to escalate, the need for developers who are trained on the best practices for developing on Magento continues to grow around the world. In fact, demand has been so strong that it has outpaced our ability to provide enough courses in all requested locations.

That’s why I am excited to tell you that we now offer Magento U courses on-demand. These online versions of our classroom courses will make it easier for students anywhere in the world to access this training direct from Magento.

Learn Magento From Anywhere, Anytime

Magento U On-Demand courses let you enjoy the benefits of Magento’s expert instruction from anywhere at any time. Now, you can work Magento U training into your schedule, without having to travel to the classroom.

Two On-Demand Courses, More Coming Soon

We have taken our very successful “Fundamentals of Magento Development” course and are making it available in this new format so that it is more readily accessible to developers worldwide.

Additionally, we are also launching a new 3-part serial course titled “Managing Your Magento Store.” This series of courses – available only On-Demand, focuses on the Magento admin panel in the following three areas: Catalog Management, Product Marketing and Operations. Part 1 in the series – Catalog Management – is available now, Parts 2 & 3 will be available shortly.

Free for a Limited Time

To celebrate the launch of Magento U On-Demand Training, we’re making all of our online courses available for free for a short introductory period. Now you can benefit from the expert instruction and learn Magento best practices entirely for free!

To learn more about Magento U On-Demand courses and to register for your free courses, please visit our Magento U course catalog.

Innovate - Magento Beta Certification Exam - Seats are (Almost) Going, Going, Gone!


Get Certified at Innovate

Registration numbers continue to climb daily.. . .80 seats of the 125 available seats are now gone to proactive developers! We are thrilled with this interest in both Innovate and the Magento certification. Don’t be left behind. Secure your spot at: Candidates are registered on a first-come, first-served basis.

Are you ready to take the exam?

Can you skillfully use all business processes in Magento, such as the:

  • Structure of catalog, indexes, promotions, price generation logic?
  • Architecture of checkout, payment/shipment methods, sales/order processing?
  • Advanced core knowledge — forms/grids full functionality, API, widgets, etc.?

Can you make design decisions on the code level, including:

  • How to parse data files?
  • Steps of import?
  • Data verification?
  • Logging (etc.)?
    • If you answer yes to these questions, then you are ready to take the Magento Certified Developer Exam (Beta)! The Beta Exam testing is being offered exclusively as a part of the Innovate Developer Conference in San Francisco, October 12 and 13! We are making it available for a special reduced price of $150.00 (a $110 discount).

      If you pass the exam based on the Beta exam analysis, you will have earned the official Magento Developer certification. Results will be available 4-6 weeks after the conference. You will then receive your certificate and be able to use the official logo with your name and title.

      Space is Limited! Register Now to secure your spot. Candidates are registered on a first-come, first-served basis.

      We look forward to seeing you at Innovate!

Magento Developer Certification is Here!


For years, the best Magento developers have asked for a way to establish their credentials and market their skills to the growing universe of Magento merchants and Solution Partners. At the same time, merchants and Solution Partners have wanted a more reliable means of identifying Magento developers with the expertise and experience needed to execute their projects.

To the entire Magento community, we would like to say 1) thank you for your patience, and 2) Magento Developer Certification is finally here!

Another reason to be at Innovate

During the Innovate Developer's Conference at San Francisco’s Moscone Center on October 12th-13th, developers will have the first-ever opportunity to earn Magento Developer Certification by taking a beta version of the exam. Magento Developer Certification is the gold standard for credibility among Magento developers, partners and merchants.

If you’d like be one of the first Magento developers to receive the certification, here is what you need to know:

What is Magento Developer Certification?

  • An objective, professional mid-advanced level certification geared toward professional developers that have real-world experience with Magento implementations
  • Sponsored by Magento
  • Created by Magento developer gurus with the input of experts from the global Magento ecosystem
  • Developed using the most rigorous industry standards and methodologies for exam development, ensuring exam’s accuracy in evaluating relevant skills

Why is this great news for all?

Magento Developer Certification benefits all members of the global Magento ecosystem:

  • Individual Developers:
    • Be recognized for your Magento skills
    • Build credibility with your peers and network
    • Differentiate yourself from the competition
    • Increase your value and income
    • Gain additional knowledge through preparation and training
    • Promote your credentials via use of the Magento Certified Developer logo on your CV or Résumé
  • Hiring Managers:
    • Easily identify qualified developers
    • Find Magento partners that have teams of Magento Certified Developers
  • Solution Partners:
    • Ensure your developers have the right skills
    • Showcase your team's qualifications

How much does it cost?

Participants in the initial beta test will pay a reduced rate of $150, a $110 savings (regular price $260) for the exam. However, space is limited so register for your exam in advance to guarantee your spot! Space will be granted on a first-come, first-served basis.

How do I sign up?

Step 1: Register for the Innovate Conference.
Step 2: Register for the exam.

When do I find out about the results?

Participating developers will be notified by email 4-6 weeks after the conference. Developers who pass the exam based on the Beta exam analysis will achieve the Magento Certified Developer or Magento Certified Developer Plus credential.

What if I can’t make it to Innovate?

Starting in December, developers will be able to take the Magento Developer Certification exam at one of 10,000+ testing sites worldwide. Please check for updates here.

Magento encourages all developers to take advantage of this rewarding opportunity. If you have additional questions, please send an email to with ‘certification’ in the subject line.

Hope to see you at Innovate!

PHP Garbage Collector and Magento

Developers Showcase: Garbage Collector

Memory management is a concern of many software developers, but it's not an obstacle Magento developers are burdened with. Magento developers Andrey Tserkus and Vladimir Pelipenko shared their perspective.

Andrey, what's so exciting about memory management in PHP?

"What's most exciting about it is actually the fact that there is none. If you've worked with other programming languages, then you know what a nightmare it is to track every new object you've created and new memory block allocated. As PHP-developers, we can use variables whenever we want to, we can drop objects at any point, and there is no limit on the number of arrays we can clone and create. We are fortunate to have an underlying language layer that takes care of memory management on its own. With PHP, you can stop worrying and begin programming!"

"There are some cases, though, when PHP developers should be concerned with memory script. If a script generates a large amount of reports, calls out to a lot of images, or transfers a large amount of data then it’s likely the script will exhaust all of its allocated memory - thus creating a fatal error. That's why PHP has a special resource manager to deal with it - the Garbage Collector."


Well, Vladimir, what is a Garbage Collector?

"The Garbage Collector is a tool that travels through allocated memory, checks the resources in use and returns unused resources back to the memory pool. It's not something developers control; it's invoked automatically when PHP finds that available resources are nearly depleted."

How does the Garbage Collector know that a variable or object is still in use?

"Each memory block in PHP has an internal counter called refcount. Whenever a variable links to that block, its refcount is incremented. When the link is broken, refcount is decremented. Memory blocks with a refcount equal to zero are not in use and may be safely returned to the memory pool."

When Magento developers are working on long-running tasks what should they do?

"When working on tasks with a long duration time, one should follow several coding practices. For example, to avoid memory leaks when processing a large amount of products, call the product’s clearInstance() method, once you've finished handling it. If you've made a custom module that sets objects inside products, clean these objects by overriding the product's core methods or observing events. In general, memory leaks are possible in any object or array. whenever you process a lot of data think about circular references and help the Garbage Collector by breaking them."


To further explore PHP memory management, and its impact on Magento, view the full article:

Magento Training - Special Offer for Solution Partners


Are you a Magento Solution Partner? You may now register for training at special rates and SAVE on money while gaining valuable Magento knowledge and skills! Don’t miss this unique opportunity. Get professional training from the source. See below for our special Solution Partner rates and register today!

50% off Coupon—Receive 50% off the full price of 4 seats in any Magento U course
20% off Coupon—Receive 20% off the full price of any Magento U course

50% off Coupon—Receive 50% off the full price of 2 seats in any Magento U course
20% off Coupon—Receive 20% off the full price of any Magento U course

20% off Coupon—Receive 20% off the full price of any Magento U course

NOTE: Only one coupon may be used per transaction. Each special offer coupon may be redeemed exclusive of any other Magento U offer or promotion.

Magento Solution Partners may request special offer coupons by contacting us at .

For a full listing of Magento course descriptions and to register, visit our Magento Training pages.

See you in class!

eCommerce Forums to take place in Boston (9/14) and Toronto (9/15)



Grow your business with a custom, effective and customer friendly online store. With Magento Enterprise you can create an eCommerce site that is designed from the ground up to engage customers and turn browsers to buyers.

Join us at a Magento eCommerce Forum where Magento and key partners will show you how easy it is to create a custom online store that will maximize your eCommerce revenue stream.

  • Introduction to Magento & Magento Enterprise
  • Introduction to a Magento partner
  • Learn how a business, just like yours, realized success with Magento Enterprise
  • Networking, Networking, Networking - talk to Magento, a Solution Partner and others with the same questions and ambitions as you

These events are free of charge but you must register to attend. We intentionally keep these events small so that attendees are able to get personal attention. Space is limited so please register early to reserve your spot.

Boston and Toronto registration below. VIEW THE FULL CALENDAR OF ECOMMERCE FORUMS





One Pica, Magento Gold Solution Partner and award-winning digital commerce agency.

Listrak, a Magento Silver Industry Partner, specializing in full-service email marketing and mobile tools

  • Check In: 6:00 - 6:30pm (cocktails)
  • Presentations: 6:30 - 7:30pm
  • Networking: 7:30 - 8:30pm (drinks and appetizers)

One Pica Inc. - 177 Huntington Avenue (13th Floor) - Boston, MA 02115



Thursday, SEPTEMBER 15


Demac Media, Magento Gold Solution Partner and a full-service eCommerce strategy, design and development agency

Peer1 Hosting, Magento Hosting Partner

  • Check-In: 6:00 – 6:30 (Cocktails)
  • Presentations: 6:30pm - 7:30pm
  • Networking: 7:30pm – 9:00pm (drinks & appetizers)

The Ballroom (2nd Floor) - ( - 145 John St., Toronto ON M5V 2E4


The Making of a Magento Master

Do you find that your code works, but you’re not sure why?

You find that your code has somehow caused an issue with other functionality. Why?

The plight of the developer? Not necessarily. This is why we provide the Magento Developers course. The key to successful development is getting things right the first time and knowing that your work will pass thorough testing with flying colors.

After taking the Magento Developer course you will get the insights needed to know why an extension works, how one piece of code affects other code and how Magento leverages MVC, Zend Framework and Object-oriented programming. In just one week, we’ll turn you into a Magento Master and you will be more valuable than ever to your company and your clients.

Even if you are currently a Magento “expert” you will leave our course with significantly more advanced Magento skills and a fresh outlook on how to approach Magento development.

Still not convinced? Watch the video above for a testimonial from a student who attended the course and a Magento U instructor. Get your training from the source at Magento U.


Why Do Developers Take Training From Magento?

Why do developers take training from Magento? Why not just read a book or watch screencasts, and do it on your own?

The fact is that our ability to learn new information gathers momentum when we put ourselves in the presence of others who are going after similar goals.

Something happens in a seminar room that can’t possibly occur when we’re gathering information from the comfort of our desk, or even reading in a cafe.  Information is valuable, but so is surrounding ourselves with like-minded people who want to better understand Magento functionality. There’s a dynamic that occurs that simply doesn’t exist when we’re studying solo.

And the students who have graduated from Magento U have proven this. When asked what he got from the recent Developer course in London, one student said:

I got a strong knowledge of Magento development, and lots of great new friends to share ideas with. This was needed!


They’ve created, collaborated, and even formed friendships with the other developers. And, when they go back to the office, they have a group of people they can readily turn to for help and insight to fine-tune their skills.

In New York City? We only have a few seats available for our course starting Thursday, July 14 (Theming), and Monday, July 18 (Developer). We’ll also be in Los Angeles and London in August!

To learn more or to register, go to

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