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Black Friday/Cyber Monday Recap: Magento Merchants Soar to New Heights

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For the past week, we’ve been hearing from many Magento Enterprise customers about the record-breaking results they achieved during the post-Thanksgiving holiday kick-off period. These reports have been coming from merchants of every size; we want to share a few examples, along with some tips on how to generate results like these:

With Love from Lovesac

In the months leading up to the Black Friday/Cyber Monday weekend, Lovesac worked closely with Magento Solution Partner CorraTech to re-architect their Magento site. “Make it nuclear bomb-proof” was the specific direction from Lovesac’s Director of eCommerce. The enhanced site – deployed just prior to Thanksgiving – easily handled peak loads of 600+ concurrent users, helping Lovesac shatter their web sales records.

“We killed it on Black Friday.”

So reports Mark Reynolds of CinderBlock. Mark credits the shopping cart rules and catalog price rules configured in Magento for helping to drive their success. Cinderblock has 100 stores on Magento and had 30 promotions configured with pricing rules over the holiday weekend.

As Seen on TV

Another Magento merchant had a product introduced on Cyber Monday via a national TV show. The product was a hit: 15,000 users were on their site – simultaneously – later that day. The merchant completed more than 25,000 transactions on Cyber Monday, and an additional 25,000 transactions by the end of the week.

How to soar with Magento

One of the beauties of Magento is that the platform helps merchants succeed on their terms, by enabling them to build and operate stores that meet the needs of their business and their customers. Merchants can maximize the benefits of Magento Enterprise during this peak season – and year round – by utilizing these key resources:

  • Magento Solution Partners help design and implement complete solutions that tap into virtually infinite flexibility of Magento
  • The Magento Expert Consulting Group is uniquely equipped to provide merchants and Solution Partners with guidance on design, development and deployment decisions. Our consultants often prove invaluable on large-scale, technically-demanding deployments.
  • Magento U offers instructor-led and online, on-demand training for developers, merchants and partners who want to leverage Magento to enhance their business.

Take advantage of these great resources to create your own Magento success story!

Have a holiday season success story you’d like to share? Send it to success@magento.com.

Case Study: Gieves & Hawkes - Apparel Retailing on Magento

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For over 200 years, Gieves & Hawkes has created the finest handmade bespoke garments, and is renowned internationally as the authority on British tailoring. Gieves & Hawkes had aggressive objectives for its online channel which were limited by the existing eCommerce site, and turned to Magento Enterprise Solution Partner Pod1 for a solution which enabled a huge growth in both revenue and brand presence.

Click here to read how Magento and Pod1 helped Gieves & Hawkes significantly improve online sales.

You can read this and other great real world stories of how Magento is helping businesses grow by visiting our Case Studies section.

Case Study: Thomas Dean & Co. - Apparel Retailing on Magento

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If you’re one of the United States’ fastest growing men’s apparel makers looking to build a comprehensive online presence on a platform geared for growth, where do you turn?  For Thomas Dean & Co., makers of some of the most impeccably fashionable wears around today, the answer was a clear and simple - Magento Enterprise EditionClick here to read how Magento is helping make Thomas Dean & Co.’s eCommerce visions and goals a reality today.

You can read this and other great real world stories of how Magento is helping businesses take it to next level by visiting our Case Studies section via the top nav bar, under “Customers” or by clicking here.

Magento Case Studies Now Live

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We’ve recently added a new section to the Magento site focused around Case Studies of merchants running Magento as part of their online channel efforts.  These case studies are meant to give you a closer look at examples and use cases of retailers running Magento in their day-to-day operations and how Magento is helping to solve real world business needs and requirements. We hope to continuously add more content and cases to this section and to continue to highlight just how flexible and customizable Magento truly is, and how Magento is delivering real value and ROI to so many kinds of retailers and merchants through deeper insight into some of the industry’s best Magento success stories.

The case studies we’ve chosen also provide insight into some unique elements of Magento deployment and customization by retailers, demonstrating how Magento’s powerful Open Source model can help you grow your business while growing along with you.

You can reach the Case Studies section via the top nav bar, under “Customers”, or by clicking the links.

Case Study: Planet Organic launch online with Magento and Leftfield Digital

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Click to Download this Case Study

Background
Planet Organic is the leading Organic Supermarket chain in the UK, offering organic and environmentally sensitive products to a knowledgeable and discerning audience. Planet Organic’s founder, Renee Elliot is a prominent spokesperson for the UK’s Organic Industry and a member of the Soil Association. With five UK supermarkets in and around the London area, Planet Organic were looking to extend their reach across the UK to offer a broader range of Organic/Environmentally sensitive products as possible - to the widest possible audience.

Business Challenge
Planet Organic is a high profile but niche business with a brand presence that extends far further than the geographical reach of their stores. As an authority on organic food, farming and production Planet Organic had built up an impressive online presence (driven by Renee’s popular blog), but online they were not able to capitalise without a direct route to purchase – a gap that clearly needed addressing.

Solution
In conjunction with retail practitioners JTM Partners, Leftfield Digital proposed a customised Magento solution that maximised the online opportunity whilst minimising the initial project budget.

Cost was an important factor; whilst Planet Organic is an established and successful business, any serious ecommerce operation requires significant investment in front and back office systems – and that investment needs to be as cost efficient as possible to provide the fastest possible return. Under those conditions Magento’s functionality vs pricing dynamic made it the only realistic choice.

Another attractive aspect to the recommendation was flexibility. Planet Organic has thrived on being adaptable and responsive to changing market conditions and environmental considerations; therefore the ecommerce platform must retain the ability to respond accordingly. This flexibility will help keep them at the forefront of their sector and Magento provides them to retain a site roadmap that is genuinely adaptable.

A key objective of the new site was to capitalise on the search engine presence that the existing blog had established, and the wealth of highly targeted content that had been published via the blog. Wordpress was integrated with Magento, Single Sign On added and the content migrated over into the new blog. A customisation around the product tagging then dynamically pulls relevant article summaries onto each of the product pages.

This provides the product pages with context and relevance in time driving conversion from motivated consumers attracted by long tail SEO searches. As more product and content is added, the deeper and richer this product/content association becomes, delivering prospective customers cost-effectively.

Behind the scenes, the site management is handled predominantly by the Magento back office with a simple stock integration to a central management function. In the second development phase, further integration with existing systems will be required but that will be based on meeting specific commercial targets to justify the growth and expansion.

Magento has provided Planet Organic a tailored and cost effective direct channel on which future growth and expansion will be delivered.

Magento Case Study: Eastwood Increases Customer Loyalty, Lowers TCO with Magento

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Click to download this Case Study

Background
The Eastwood Company is a catalog retailer of automotive tools and supplies for auto repair and restoration to professional automotive repair shops and hobbyists. Based in Pottstown, PA, Eastwood carries a comprehensive catalog of parts and accessories sold nationally through traditional, and over the last few years, has been developing an online channel.

Business Challenge
The Eastwood Company required an eCommerce platform which would improve the usability and sales of the online channel and enable social commerce capabilities, while also reducing operating costs associated with their highly inflexible SaaS solution.

Eastwood was limited by their one size fits all SaaS platform in updating the site design to improve usability and in the lack of flexibility to differentiate from competitors with functionality. Eastwood sought a solution which would meet their business requirements and reduce costs, while helping them achieve their goals of increasing customer engagement and loyalty to grow revenue.

Solution
Eastwood’s focus when finding a new eCommerce platform was flexibility for a highly usable customer experience and the ability to differentiate from their competitors with forward-thinking functionality. Eastwood found all this and more in Magento, enabling a true multi-channel experience for their customers.

The site was implemented in four months, allowing Eastwood to transition their online channel quickly and seamlessly. The transition also enabled Eastwood to decrease operating expenditures through both a decrease in licensing fees and the removal of revenue percentages to their SaaS eCommerce platform provider. This lower Total Cost of Ownership has enabled Eastwood to invest in further marketing and merchandising efforts to further grow their sales.

Magento provided Eastwood with the ability to innovate in their online channel while still focusing on core business operations.

The new site was implemented with functionality to grow sales and improve management of the storefront through integration with Eastwood’s current in-house ERP system as well as reaching out and extending ordering capabilities available to customers targeted through traditional channels.

Catalog quick-order functionality uses AJAX to provide efficient ordering by catalog recipients, and integration to the Ecometry ERP solution enables a multi-channel view into the business, ensuring Eastwood maintained it’s current order fulfillment and processing.

The flexibility to add new sections on the site as well as ratings and reviews has additionally increased customer interaction with the site. The introduction of social shopping features such as reviews, videos and other forms of customer engagement has increased customer interaction and satisfaction with the site and was joined by a ‘Buyer’s Club Membership’ which provides customers with free shipping and discounts, the new site enables strong customer loyalty.

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