Magento Blog


A Sunny Day for a Sunglasses Company Courtesy of Magento

image

Intense research. Meticulous craftsmanship. Patented PolarizedPlus2 technology. A commitment to be the best. That's what goes into every pair of Maui Jim sunglasses. Maui Jim didn't just set out to make another pair of sunglasses, they wanted to create the ultimate experience--a brighter, and more vivid experience than consumers have ever seen before. At Maui Jim, performance is in the details.

The original Maui Jim website was in need of updating and they found the perfect solution in Magento Enterprise and Magento Solution Partner Lyons Consulting Group. The new Magento-powered website has simple and efficient self-service functionality for all end-users. The back-end systems let employees manage and update local content by region. And they can customize their eyewear online by selecting lenses, colors, frames, sizes and designs. Now that's aloha!

The rollout of the new site was a great success and has helped to position the company for the next stage of digital expansion. Sales have increased and the average order value has grown.

The future of Maui Jim is so bright, they've gotta wear shades.

View customer success story

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

image

Have a Magento success story you’d like to share? Contact success@magento.com.

Fun4Kids Keeps Growing with Magento

image

The UK’s Fun4Kids has everything you could ask for to keep youngsters entertained outdoors, from trikes and bikes and scooters to playhouses and trampolines and swimming pools. Since their start as a family-run business in 2004, they’ve seen steady growth in sales that has gone hand in hand with the expansion of their eCommerce website.

Fun4Kids began with a very limited number of products and an equally limited number of web pages, but soon found a welcome demand for more products and a much more professional website. They turned to Magento Solution Partner,The Pixel, to help them make that leap, and The Pixel introduced them to Magento.

Fun4Kids started with the Magento Community version of the platform which initially supplied them with everything they needed to manage their online presence and to begin to build a strong customer base. Fun4Kids was so successful with their Magento-based online store that sales increased 230% in one year, and they knew they would have to upgrade just to keep pace with their rapid expansion. They soon switched to the more powerful Magento Enterprise with more advanced marketing tools and have never looked back.

Fun4Kids now operates a sterling eCommerce site, with all the conveniences and user friendliness online shoppers expect. Products are easy to find, easy to order, and regularly lead to additional purchases. Fun4Kids has seen huge efficiency gains in all their business systems, allowing them to concentrate more on promotions and reward points programs to increase their base of loyal customers and continue to grow their profit margins.

The key to the remarkable success of Fun4Kids was to find an eCommerce partner with the flexibility and scalability to grow and expand with them. They found that partner in Magento.

Visit the Fun4Kids site at www.fun4kids.co.uk/.

View customer success story

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

image

Have a Magento success story you’d like to share? Contact success@magento.com.

Digital Media Company Finds New Ways to Deliver Content

image

Most business owners say they’re fueled by belief in their products, but eChristian cofounders Todd Hoyt and Cory Verner give it a whole new meaning. The two entrepreneurs started the company in 2005 to sell Christian audio content online. Since then, they’ve expanded into eBooks, podcasts, apps, and more.

With its rapidly expanding number of digital titles, eChristian recently encountered an unusual problem. On one hand, the company wanted to make sure that customers could easily watch, read, and listen to its content on all the newest platforms, including eReaders, smart phones, computers, and iPods. On the other hand, eChristian was concerned about protecting publishers from the increased risk of piracy that comes from expanded availability.

eChristian approached Magento Solution Partner Classy Llama for help. Using Magento Enterprise, Classy Llama created a solution that overcame the restrictive problems with traditional Digital Rights Management (DRM). What they came up with was something they call “DRM-lite.”

By watermarking personal information on the content users download, “DRM-lite” protects publishers from piracy while giving customers complete freedom to view content the way they want.

At the same time, Classy Llama made improvements to site administration and changed processes that improve efficiency by 50%. And within a year of the site running on Magento Enterprise, eChristian’s customer base doubled.

You can bet that eChristian will be faithful to Magento for years to come!

View customer success story

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

image

Have a Magento success story you’d like to share? Contact success@magento.com.

Magento Brings the Excitement of Today’s India to Every Corner of the Globe

image

In the spring of 2010, a group of Indian-American friends traveled to New Delhi. They were attracted by the promise of an India completely transformed from the land their parents had left behind. It was from this trip that Exclusively.In was born.

Exclusively.In was created to share the beauty of today’s India with the world. The company offers private-sale fashion, jewelry, and home décor items created by Indian artisans along with spectacular regional travel packages.

The company’s founders knew they needed a website that would appeal to the sophisticated tastes of their customers, as well as a system that would allow them to efficiently add new products and deliver impeccable service. Exclusively.In chose development firm and Magento Solution Partner One Pica to bring this vision to life on the Magento Enterprise platform.

One Pica built a heavily customized eCommerce store that mirrors the exotic, intricate craftsmanship for which India is known. The Magento system allows administrators to add vendors and their products on a constant basis, and also manages all backend processing including reporting, payments, returns, and inventory management.

Within only a few months of launch, thousands of visitors were showing up regularly to the site. More importantly, they kept coming back. With Magento’s help, a few talented young people inspired by their parents’ dreams of a better life were able to make their own dreams come true.

View Full Customer Success Story

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

image

Have a Magento success story you’d like to share? Contact success@magento.com.

KAISER + KRAFT Conquers Another Continent with Magento

image

KAISER + KRAFT has been Europe’s preeminent office, workshop and warehouse equipment supplier for years. But when the company set its sights on Asia, it needed a whole new kind of eCommerce solution.

KAISER + KRAFT chose Magento Partner BysoftChina to develop and support its online presence in Mainland China, Hong Kong, and Japan. Three different markets. Three different cultures.

The development firm created an individual site for each separate location and tied them all into a main product catalog server. By allowing each individual site to pull information from one central spot, KAISER + KRAFT avoided the problem of overly taxing bandwidth. At the same time, each site spoke directly to the unique preferences of each market, while still matching the look and feel of the company’s popular print catalogues.

And because developers only had to write code once, all of the sites were up and running in less than six months.

As customers flock to the new sites, Kaiser + Kraft is thrilled to have kicked off a bright new future for all of their online stores!

View Full Customer Success Story

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

image

Have a Magento success story you’d like to share? Contact success@magento.com.

Magento is the Right Match for Blu Dot’s Imaginative Style

image

Blu Dot is a dynamic design company that specializes in useful, affordable, well-designed products for the home and office. Their products and their more than one hundred retail outlets reflect their creative, even whimsical approach to modern design and function.

The only problem was their website wasn’t up to their standards. As a result, they were on the lookout for a creative combination to match their relentlessly forward-looking mindset. They found that combination in Magento Enterprise and Magento Solution Partner Lyons Consulting Group (LCG).

LCG immersed themselves in Blu Dot’s creative culture and helped them design a site in line with their unique character, a site that features Blu Dot’s quirky way of capturing their customers’ interest and conveying the excitement and appeal of their products. LCG knew that Magento Enterprise’s flexibility could supply the platform for the innovative site they had in mind.

In addition to the look and feel Blu Dot desired, the site has all the convenience features and user friendliness customers have come to expect from a modern eCommerce site. Behind the scenes, Blu Dot is benefiting from a new integration with their backoffice systems as well as new ordering and fulfillment efficiencies and management tools. The site traffic and orders are up, and their customers are happier. And with Magento, Blu Dot knows their system can handle the new ideas their creative approach will hatch in the future.

Experience the new site for yourself by visiting www.bludot.com

But be sure not to click on the menu item that says “Do Not Click Here.”

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

image

Have a Magento success story you’d like to share? Contact success@magento.com.

Packaging Giant Roars into the Information Age with Magento

image

With 17 regional distribution centers and 20,000 product lines, Macfarlane has had the brick-and-mortar part of its business down pat for years. But the company didn’t get to where it is by ignoring changing trends. That’s why Macfarlane hired development firm Crimsonwing to replace its static website with an eCommerce store built on the Magento Enterprise platform.

Macfarlane wanted a site with a fresh design that allowed them to respond more quickly to customer requests. Crimsonwing and Magento certainly delivered this…and much more.

Macfarlane’s new eCommerce store is packed with dynamic features and upgrades. Layered navigation efficiently drives customers to product selections, and an improved look and feel solidly supports the company’s brand. Seamless integration with Macfarlane’s ERP facilitates real-time product updates and reduces processing time for orders.

Advanced merchandising, up-sell, customer service, and customer loyalty promotion functionality helps drive profit to the bottom line. And the site is a breeze to use.

When it comes to its eCommerce store, it looks like Macfarlane has finally received the whole package.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

image

Have a Magento success story you’d like to share? Contact success@magento.com.

Magento Sets the Table for Oneida’s Online Success

image

Oneida is one of the most recognizable and successful suppliers of fine flatware in the world, as well as all manner of tableware. Founded in the late nineteenth century, by the 1980s Oneida was selling over half of all flatware purchased in the United States. They had begun selling online in 2006, but their online business soon demanded more than their original system could deliver. What they needed was a more flexible, scalable, and powerful eCommerce platform.

After a thorough review process, Oneida decided on Magento Enterprise as the eCommerce platform and turned to Magento Solution Partner Lyons Consulting Group (LCG) to build their new online store. The challenges were many: they needed the ability to display patterns clearly for large product groupings, layered navigation, online shopping conveniences involving integrations with multiple third-party systems, the ability to handle huge surges in traffic connected with new promotions, and much more.

LCG has proved more than a match to the task, and the success of Oneida’s online store has exceeded everyone’s expectations. They’ve seen a 30% increase in site traffic in a single quarter, greatly increased their conversion rates, virtually eliminated chargebacks and uncollected accounts, and have handled surges with ease, while setting new records for traffic and sales.

With the help of Magento and LCG, Oneida has set themselves up for a very prosperous future.

Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?

image

Have a Magento success story you’d like to share? Contact success@magento.com

RSS: All Blog Posts

Get New Posts by Email


Delivered by FeedBurner