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Award-winning Tool King website upgrades to Magento Enterprise Edition Platform

Magento Platform’s Flexibility, Enhanced User Experience Provide Competitive Advantage for Tool King

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Denver, CO and Los Angeles, CA—December 4th, 2009 – Tool King, a premier Internet tool retailer whose website www.toolking.com was named in the TOP 50 Best of the Web by the industry trade publication Internet Retailer, has upgraded its e-commerce solution with Magento Enterprise Edition eCommerce platform.

The new Tool King website was designed with custom integration of the Magento Enterprise Edition platform by Denver-based Unleaded Software (www.unleadedsoftware.com), a Magento Professional Solutions Partner. The new, enhanced Tool King website launched in November, 2009.

“After a lot of research we became convinced that the best way to improve our shopping experience and site administration for today and tomorrow was to integrate the Magento e-commerce solution,” said Don Cohen, president of Tool King. “We selected Unleaded Software to customize it with our own unique set of needs because of their Magento expertise and status as a Professional Partner. The upgrade couldn’t have been smoother and the Magento solution has proven to be everything that was promised.”

The Magento eCommerce Platform, developed by Varien, is built on open source technology that provides merchants with high levels of flexibility and control over the user experience, content and functionality of their ecommerce store. Its modular architecture, industry-leading features and powerful marketing and merchandising tools have quickly made the Magento eCommerce Platform the fastest-growing ecommerce platform on the market.

“We are excited that Tool King is running Magento Enterprise Edition,” said Roy Rubin, CEO of Varien. “It’s always great to see a rapidly growing eCommerce company flourish as Tool King has, and by delivering their online channel through Magento Enteprise Edition, Tool King has definitely positioned themselves for a continued surge of growth. We are pleased that Magento is a valuable part of helping make their goals a reality.”

The Tool King website is a high-availability/high-volume website retail store requiring a platform to manage sales and growth now and into the future. The website features more than 200 top tool brands, with thousands of power tools, cordless tools, air tools and even basic tools, and caters to everyone from professionals in every tool-driven craft to do-it-yourselfers and the occasional handyman. Plus, Tool King not only carries new tools, it also features a full line of Guaranteed Factory Reconditioned tools for up to 75% off of new tool prices.

Launched in 1978 with a small retail store in Denver, Colo., Tool King expanded to a chain of six retail locations in Colorado, and then gained national exposure with the addition of three retail outlets in Wisconsin in 1987. Seizing the new opportunity of the emerging Internet, the company launched its first website in 2001, and it met with so much success that the focus changed: in 2004, the firm consolidated all of its retail outlets into one 10,000-foot super store in Lakewood and concentrated its national ambitions on the strength of http://www.toolking.com. Today that lone super store remains as the foundation of an efficient fulfillment and distribution system based on a single warehouse and a network of drop shippers that powers the company’s e-commerce expansion.

In addition to its TOP 50 Best of the Web designation, ToolKing.com has also been recognized as a Top 500 Retailer by Internet Retailer and the Top 28th fastest growing e-commerce company.
To maintain that success and momentum, the management of Tool King recognized the need to upgrade its e-commerce platform and turned to the Magento Enterprise Edition eCommerce solution. Shoppers now have a greater ability to inspect and investigate the tool products they are interested in purchasing, and the selection and check-out procedures have been streamlined to make tool shopping an easy and pleasant experience. In addition, the integration of the Magento solution enables Tool King to greatly reduce its workload to accomplish such common tasks as adding, deleting and upgrading inventory, accounting functions, shipping, returns, and customer service.

About Unleaded Software
Unleaded Software, founded in 1998, is a Denver-based website design and development firm specializing in delivering experience-driven custom websites. Unleaded became a Magento Commerce Silver Partner in 2007 and upgraded its Magento relationship to Professional Solutions Partner in 2009, all part of the firm’s growing specialization in developing e-commerce shopping cart websites. Unleaded Software also provides such website services as content development, Search Engine Optimization, blog integration and writing, content management, video and audio production, and website hosting.

About Magento
Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution. For more information about Magento, visit http://www.MagentoCommerce.com.

Press Contacts
Nancy Clark
The Unleaded Group/Blonde Productions Group

Koby Oz
Marketing Director
Varien, Inc.

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